How to Win Back Customers with TikTok

This whitepaper shares a comeback story from none other than Abercrombie & Fitch. We spoke with A&F executives, as well as IF7, a Gen Z consultancy that worked with Abercrombie & Fitch on its amazing comeback.

Hear how they were able to find the company's target audience and grow organically on TikTok. They share the tactics of its success by adapting and changing their messaging, working with social influencers, leading to social growth, and increased revenue.

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Read this whitepaper to learn:

  1. How Abercrombie changed its brand image from exclusive to inclusive.
  2. How it met its target demo on the platform they were on: TikTok.
  3. How it used influencers of all types to gain a new (and renewed) customer base and audience.
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Abercrombie & Fitch jeans with TikTok logo