How publishers are labeling their audiences for advertisers’ benefit

Are you wondering what targeting innovations are coming to replace the third-party cookie? This article explores a new technical specification that would give publishers more control over how their audiences are bought and sold.

You'll hear from experts from the IAB Tech Lab, where this specification is undergoing testing, and data solutions experts on how this could be a game changer for publishers and advertisers alike. They describe how it could provide media buyers with scale and provide publishers with a new way to monetize their readers.

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