As Formula 1 becomes more popular in the US, another motor sport is trying to pick up steam: sailing.

Co-founded in 2018 by billionaire and Oracle co-founder Larry Ellison, SailGP is an international sailing league that’s trying to put a fresh spin on an old sport. The league’s high-tech boats can reach 60 mph, and with nearly a dozen teams representing countries around the world, it’s working to build a fanbase while trying to shed some of the stereotypes historically associated with sailing.

“We are still very much in that introductory phase in bringing in new audiences and introducing the sport to new fans in the US,” Ben Johnson, SVP of strategy and commercial development at SailGP, told Marketing Brew. “We are focused on taking a sport that has existed for hundreds of years and really reinventing it from scratch.”

It’s not all cloudy skies, though. Interest in the league is growing, as indicated by its broadcast and digital engagement, and SailGP has secured sponsorships with brands like Rolex, T-Mobile, and Red Bull.

Continue reading here.—AM

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This year’s drawn-out TV upfronts are nearly over.

More than three months since the major media companies held their annual upfronts presentations and kicked off deal-making with advertisers buying TV and streaming ad inventory in advance, negotiations are officially wrapping up. And it’s been anything but business as usual. With economic uncertainty affecting TV ad commitments, along with the continued effects of the writers’ and actors’ strikes on scripted programming production, negotiations have been slow-going compared to past years.

But most of the major players are done, or nearly done, with negotiations, and have reported that they were able to eke out deals that, while not record-breaking, at least matched prior years’ commitments.

We broke down the details from all the major networks and platforms—keep reading here.—KS

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Sarah Schmidt is VP of marketing and communications at Subtext, a platform that helps companies connect with audiences via text.

Favorite project you’ve worked on? The SMS campaign we recently launched with the Washington Post was a really fun and exciting project. The campaign was “Live Better with Little Effort,” which was an SMS course that delivered fun and easy ways to improve your living space. This was the first campaign that exclusively used Subtext’s auto-replies feature, which allows subscribers to choose their own adventure through the four categories: cleaning, organizing, houseplant care, and DIY projects. The goal was to engage new and younger audiences with the Washington Post in a fun and informative way. The campaign has been a huge success. The team built a large subscriber base and was able to deliver personalized content based on what each individual subscriber was most interested in.

One thing we can’t guess from your LinkedIn profile? I was in a curling league in Prospect Park for three years. If you’ve ever followed the Winter Olympics, you probably saw it on TV 24/7. I swear, it’s harder than it looks.

What’s your favorite ad campaign? The “Got Milk?” campaign will always be one of my favorites. I love the impact that the milk-mustache print campaign had on the ’90s. How rare is it that an ad campaign becomes a collector’s item. I remember people ripping out the ads that featured their favorite celebrities and putting them into binders that they’d carry around with them.

What’s one marketing-related podcast, social account, or series you’d recommend? Minority Report is a must!

Nice little marketing to-do list you’ve got there. Email, social, video…you’re juggling it all. But here’s one thing that’s missing: certifications. Specifically, free channel certifications for advertisers from the StackAdapt Academy. Get ready to level up your programmatic advertising knowledge and learn strategies and tactics to improve your results with StackAdapt’s programmatic advertising channel certifications.

Mergers and acquisitions, company partnerships, and more.

• Underwear brand Parade will be acquired by the intimates manufacturer Ariela & Associates International.
• Nike’s Jordan Brand inked an endorsement deal with Jalen Hurts, quarterback for the Philadelphia Eagles.
• Hollywood studios and the Writers Guild of America resumed negotiations in an effort to resolve the monthslong writers strike.