Media jobs can be hard to find (and keep). But not for Joy Robins.

Robins joined the New York Times as global chief advertising officer in May after serving as CRO at the Washington Post for four years. Prior to that, she was CRO at Quartz and has also held leadership roles at NBC News and the BBC.

She joined the publication at a time when it’s leaning further into advertising to monetize its different offerings, which range from games to The Athletic, the sports outlet it bought last year for $550 million.

With a few months at the Times under her belt, a new ad format released last month, and strong Q2 results, Robins tells us she’s just getting started in her new role.

“I want The New York Times’ advertising to be the essential partner for every brand looking to engage with an elevated consumer,” she told us. “We’ve got the foundation of the audience already there. Now, it’s really creating the products that are ultimately meant to meet them.”

Read the full story here.—KH

So you’ve got a product. And you know influencers are a great way to reach young, online audiences. But how?

We’ve got a hub for that. This month, Marketing Brew and Listrak are bringing you a deep dive into how brands attract the right influencers to help them make an impression and gain…influence.

If you’re trying to build your influencer portfolio (or just understand the ins and outs of influencer marketing), don’t miss articles that explore:

• how updated FTC guidelines could affect the way influencers and advertisers disclose sponsored content
• whether user-generated content (UGC) offers a more “authentic” experience over traditional influencer marketing

The influencer game is constantly evolving. We’ll help you keep up.

Amazon’s advertising ambitions continue.

The platform’s sponsored product ads, one of its primary ad formats, are expanding to third-party websites, the company announced this week.

The ads will run on select publishers, including BuzzFeed, Hearst Newspapers, Pinterest, and Mashable. Amazon’s sponsored product ads operate on a cost-per-click basis.

• The participating sites were already using Amazon’s demand-side platform (DSP), which offers video, display, and banner ads, according to Ad Age.
• The sponsored product ads will be displayed to consumers depending on factors like whether they are likely to be interested in an item and the context of the page. The ads will only appear if the advertised item is in stock.
• “As is the case today, all ads will link to the Amazon product page, making it simple for customers to move from inspiration to browsing or buying in just one or two clicks,” according to an Amazon blog post.

In April, Pinterest announced Amazon as its “first partner for third-party ads,” which will help make “every Pin shoppable,” Pinterest CEO Bill Ready said at the time.

Big picture: The announcement comes after Amazon noted earlier this month that its ad business brought in $10.7 billion in Q2, a 22% increase year over year. According to Insider Intelligence, Amazon’s ad business accounts for 7.3% of the global digital ad market; Meta and Alphabet, meanwhile, each have more than 20%.

Though its advertising division represents a small segment of its overall business, it’s an area of growth for Amazon. Earlier this month, Insider reported that Amazon is “staffing up to build new ad products for publishers.”—JS

Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.

Clap back: After Selling Sunset’s Heather Rae El Moussa made a TikTok about finding lip liner on her husband’s boat, saying, “I don’t wear Revlon” before throwing it overboard, the makeup brand’s marketing team took it as an opportunity for its own post. In a TikTok, an employee catches the lip liner in question before saying, “Thanks girl, I’ve been looking for that.”

Checking in on the creators:

• TikTokker Addison Rae confirmed she’s releasing a collaboration with Charli XCX this week on her song “2 die 4.”
• YouTuber Tana Mongeau is in hot water and lost her sponsorship with language platform Babbel after wishing death on a wine tour guide.
• Actress Rachel Zegler is stirring up conversations online about media training after old clips of her discussing the original Snow White while promoting the 2024 remake she’s starring in went viral, as some people perceived her comments about the OG film as negative.
• TikTokkers Audrey Trullinger and Kyle Gordon, aka Biljana Electronica and DJ Crazy Times, released a music video for “Planet of the Bass” and performed the song at the Jonas Brothers’ concert on Tuesday.

Quibi is shaking in its grave: People don’t seem to mind watching shows vertically anymore, which maybe isn’t a surprise for anyone who’s scrolled upon a TV show clip or livestreamed movie on TikTok. What’s more surprising is streamers not fighting the trend: This week, Peacock released whole episodes of Killing It and Love Island USA on TikTok.—KH

There are a lot of bad marketing tips out there. These aren’t those.

Level up: Instagram posted a quick primer on four key ad metrics.

Everything old is new again: Some tips on how to reuse social media content.

Young at heart: How brands can better connect with Gen Z.

Talk it out: Sharpen your communication skills as you prepare to give performance reviews, ask for a raise, and more with our Difficult Conversations at Work course, now available on demand. Enroll now.

DOOH FTW: What happens when you combine the proven success of out-of-home advertising with the capabilities of digital channels? You get digital out-of-home (DOOH). Learn how this channel can help you reach your campaign goals.*

^{*A message from our sponsor.}

Stories we’re jealous of.

• Vox looked at the popularity of “girl” trends and argued they’re all just marketing campaigns.
• The Atlantic examined what could happen when Europeans soon get the option to opt out of TikTok’s personalized algorithm.
• The New Yorker wrote about why Threads might not be able to replace Twitter and why “it’s time to move beyond the flawed idea of a global conversation platform.”