With 11 stores across Florida and two more to come by the end of the year, medical marijuana dispensary Sunburn Cannabis needs to promote its brand one way or another.

But the state’s rules are “stringent,” according to founder and CEO Brady Cobb. Recreational marijuana isn’t legal in the state, and a recent law passed by Gov. Ron DeSantis bans ads that promote recreational use.

On the national level, weed marketers are limited on digital platforms, and print poses difficulties as well, Cobb said. Some in the industry have turned to platforms like podcasts and OOH as workarounds, but Cobb found a different solution: hyper-local experiential campaigns tied to music or water sports.

“I can’t think of a concert I’ve been to where you didn’t smell some weed,” he told Marketing Brew. “We are not inventing anything there. We are just embracing.”

Continue reading here.—AM

Juggling content demands and lightning-fast timelines, all while learning how to be a video script writer, producer, *and* editor? That’s just the life of a marketer.

You can do it all—as long as you have the right tools, like Vimeo’s AI-powered video creation tools.

Vimeo can help you create videos in one take and edit them in just seconds, thanks to cool features like:

• AI script generators that can take you from idea to complete script
• a built-in teleprompter to help you speak naturally and directly
• video editing software that makes editing video as easy as editing a text document
• AI-powered filler-word and word-gap identification that lets you find and delete errors and long pauses

With tools like these, your marketing team can create compelling videos with just a few clicks.

You might not have heard of LQR House, but don’t be surprised if you catch a glimpse of the company popping all over Nasdaq as it began trading on the platform earlier this month after its IPO.

The liquor marketing company, which works with the likes of Country Wine & Spirits and Ssquared Spirits under an exclusive agreement, plans to raise $5 million by offering 1 million shares at a price of $4 to $6 and intends to become “the full-service digital marketing and brand development face of the alcoholic beverage space,” per the company.

“The big guys out there…massive distribution companies, have thousands of people out in the workforce understanding trends, while we use technology, we use the quarter-million customers that we have through CW Spirits,” LQR House CEO Sean Dollinger told Retail Brew. “For example, two years ago, during the holiday season, we saw peach was really trending. So we were able to create a peach-infused tequila first—[the] first of its kind. So it really allows us to have the knowledge before things actually take off.”

Keep reading on Retail Brew.—JS

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Beth Wade is global CMO at VMLY&R. She served as CMO of VML before its merger with Y&R.

Favorite project you’ve worked on? One of my favorite projects for VMLY&R was creating our Re/Imagine Client Event Series. We’ve hosted many inspiring speakers including Kara Swisher, Scott Galloway, and Arthur Brooks over the last two years.

What’s your favorite ad campaign? My current favorite ad campaign is “Jen AI” with Virgin Voyages. It gives me a good laugh every time I watch it.

One thing we can’t guess from your LinkedIn profile? I love animals, especially my dog Ollie.

What marketing trend are you most optimistic about? Least? One trend that I am optimistic about is humor in advertising—let’s get back to sharing a laugh and smile together. One trend I’m less excited about...VR. People are craving in-person experiences...case in point, The Eras Tour.

What’s one marketing-related podcast, social account, or series you’d recommend? Pivot podcast!

There are a lot of bad marketing tips out there. These aren’t those.

Searching for so long: Here are six SEO developments that marketers in the space should be paying attention to.

Don’t be nervous: A marketer’s guide to presentation skills with examples.

On the clock: Digiday explored why more brands are hiring TikTok agencies.

Pro tools 4 all: Create your best videos with Vimeo’s AI-powered video creation tools. Vimeo’s tools help you write scripts, edit videos, and save a whole lotta time. Start making videos in seconds.*

TV is trending: Advertising through the telly is back in style, and MNTN’s got the deets. Their interactive white paper offers a deep dive + exclusive insights into performance TV advertising. Check it out.*

^{*A message from our sponsor.}

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Mergers and acquisitions, company partnerships, and more.

• Nielsen will incorporate streaming data from Amazon Prime Video to measure Thursday Night Football viewership in a somewhat controversial move.
• Elf Beauty is buying skin-care brand Naturium for $355 million.
• Subway agreed to be acquired by private-equity firm Roark Capital last week for a reported $9.6 billion, per WSJ.