Rewriting the social playbook: Brand strategy in the age of authenticity

Two hands holding a smart phone next to a heart, star, and a wall of post-it notes

In a digital world dominated by short attention spans and infinite scrolling, how can brands forge real connections amid the noise of trends, memes, and fleeting moments? This E-book explores how brands like Lush, American Girl, Teletubbies, and CAVA are redefining digital relevance. From tapping into absurd humor and nostalgic throwbacks to stepping away from social media altogether, these companies show that success doesn’t come from following a formula—it comes from being bold, authentic, and unafraid to try something new.

This E-book covers:

  • The power of strategic collabs and behind-the-scenes content.
  • Using emotional resonance and purpose-driven content.
  • How legacy names like Gap and American Girl are finding new life in the fast-paced, personality-driven world of TikTok.