Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Asked and answered—we met with marketing industry leaders at Cannes to see what questions they had for our audience, and they delivered. Based on 2,067 fresh responses from The Breakroom research community, this report breaks down how AI is shaping workflows, what Gen Z loves (and loathes), and the major ways economic uncertainty is reshaping business decision-making. Whether you’re crafting a marketing plan or decoding generational preferences, this is your cheat sheet for smarter strategy and sharper storytelling.

Fill out the form to the right to learn about:

• AI: How much AI exists in current workflows, and how much it will integrate into daily lives three years from now.
• Gen Z: How they feel about celebrity brands, AI-generated art, and K-pop bands, sports, Cyber Monday, and restaurant nostalgia.
• Cautious Companies: How many Director+ level leaders have delayed big decisions—like hiring or implementing new tools—due to economic uncertainty.