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CMOs have a lot on their plates—a typical day can involve everything from navigating privacy laws to keeping up with TikTok trends. The role has never been as multifaceted as it is today, which is why we're spending this month taking a closer look at the opportunities (and challenges) faced by the modern CMO.

Social & Influencers

Strategy & Trends

Minda Smiley

marketingbrew.com

The wedding platform unveiled a rebrand this year as well as its first ambassador program for influencers.

Influencer Marketing Strategy

Zola CMO Victoria Vaynberg on #WeddingTok, influencer marketing, and future audiences

Katie Hicks

Brand Strategy

The ability to be “financially conversant,” connecting marketing performance to the broader business, can separate “truly high-performing CMOs from everyone else,” said the executive lead of Deloitte's CMO Program.

CMO Leadership

CMO tenure is at its shortest in more than a decade. What does it take to stay in the role?

Alyssa Meyers

Three years after the debut of its sonic logo, the company has a number of audio assets that make up its sonic brand, including an album of original songs.

Brand Differentiation

Inside Mastercard’s ‘10-layer’ sonic branding plan

Ryan Barwick

“If you’re the CMO, you have to have a very good, functioning knowledge of privacy laws and what’s happening,” a marketing exec told us. 

The CMO

Stories

Zola CMO Victoria Vaynberg on #WeddingTok, influencer marketing, and future audiences

CMO tenure is at its shortest in more than a decade. What does it take to stay in the role?

Inside Mastercard’s ‘10-layer’ sonic branding plan

How CMOs are thinking about new privacy restrictions