Brand Strategy
Zola CMO Victoria Vaynberg on #WeddingTok, influencer marketing, and future audiences
The wedding platform unveiled a rebrand this year as well as its first ambassador program for influencers.
CMOs have a lot on their plates—a typical day can involve everything from navigating privacy laws to keeping up with TikTok trends. The role has never been as multifaceted as it is today, which is why we're spending this month taking a closer look at the opportunities (and challenges) faced by the modern CMO.
Stories
Agencies
CMO tenure is at its shortest in more than a decade. What does it take to stay in the role?
The ability to be “financially conversant,” connecting marketing performance to the broader business, can separate “truly high-performing CMOs from everyone else,” said the executive lead of Deloitte's CMO Program.
Audio
Inside Mastercard’s ‘10-layer’ sonic branding plan
Three years after the debut of its sonic logo, the company has a number of audio assets that make up its sonic brand, including an album of original songs.
Data & Tech
How CMOs are thinking about new privacy restrictions
“If you’re the CMO, you have to have a very good, functioning knowledge of privacy laws and what’s happening,” a marketing exec told us.
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