Women Sports Marketing Leaders

ByMarketing Brew
TOPICS: Sports Marketing / Sports Industry Landscape / Women Sports Marketing Leaders

As viewer and advertiser interest in women's sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women's sports even stronger.

Stories

A portrait of race car driver and CMO of Formula E, Ellie Norman
Sports Marketing

How a former F1 marketer is building fandom for Formula E

The head of Eastside Golf's Marketing, Annette Parker smiles.
Sports Marketing

Risky moves paid off for Eastside Golf’s head of marketing

Sports Marketing Brew series featuring Leah Davis. Credit: Leah Davis
Sports Marketing

How SailGP’s CMO is leveling up the racing league

MKB Sports Marketing series featuring Kerry Tatlock
Sports Marketing

A basketball exec’s journey from startup soccer to the NBA

a photograph of Julie Haddon, the CMO of NWSL, wearing a blue blazer, on the right-hand side; on the left is a blue-and-green stylized collage of soccer balls and a soccer field
Sports Marketing

How the NWSL’s CMO became obsessed with growing women’s soccer

Lara Krug on sports templated background.
Sports Marketing

Why marketing cosmetics and beer prepped the Kansas City Chiefs’ CMO for her biggest role yet

Mixed collage of Melissa Forman and Allyson Davis with sports equipment.
Sports Marketing

There’s a content gap in women’s sports. These execs partnered up to help close it

Christine Wylie
Sports Marketing

How a Verizon exec went from political campaigns to marketing campaigns

Women in Sports Marketing — Radhika Duggal
Sports Marketing

Major League Soccer’s new CMO knows more about data than the sport. That’s a good thing

Jennifer Halloran
Sports Marketing

The executive leading MassMutual’s charge into women’s sports

Shana Stephenson
Sports Marketing

The New York Liberty’s chief brand officer isn’t playing around

Trish Tulloch
Sports Marketing

Meet Trish Tulloch, the college sports expert at her marketing agency

Laura Correnti headshot
Sports Marketing

Advertising exec Laura Correnti was made for this era of women’s sports

Catie Griggs
Sports Marketing

A league of her own: A Seattle Mariners exec’s path to her dream job

Bridget Sponsky headshot
Sports Marketing

For this Ally exec, sponsorship marketing is about head and heart

Morgan Dewan
Sports Marketing

From basketball to boxing: How one exec made her way through the sports marketing world

Sports Marketing

From athlete to advocate: How Kate Johnson drives brand investments in women’s sports

Headshot of Angela Ruggiero
Sports Marketing

This Olympic gold medalist is providing fan data to the sports industry

a photo of Sara Gotfredson in front of a blue background
Sports Marketing

This marketing exec built her career around proving the value of women’s sports