As viewer and advertiser interest in women’s sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women’s sports even stronger.
Annette Parker never saw herself working in golf, a sport that’s particularly dominated by white men. But early in her career, she set her sights on the industry and hasn’t looked back.
CMO Leah Davis wants to bring SailGP to a global audience through educational and entertaining marketing campaigns.
Kerry Tatlock didn’t imagine herself working in sports, but has so far had a nearly two-decade-long career at the NBA.
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Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.
Lara Krug, the team’s first CMO, is working to ensure the back-to-back Super Bowl champs find international fandom.
After years focused on telling men’s sports stories at major networks, Ally Davis and Melissa Forman founded a company to focus on women athletes.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
