The women leading the way in sports marketing

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The women leading the way in sports marketing

Illustration: Francis Scialabba, Photos: Getty Images

As viewer and advertiser interest in women’s sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women’s sports even stronger.

Advertising exec Laura Correnti was made for this era of women’s sports
Agencies
Advertising exec Laura Correnti was made for this era of women’s sports

Alyssa Meyers / 04.25.2024

A league of her own: A Seattle Mariners exec’s path to her dream job
Brand Strategy
A league of her own: A Seattle Mariners exec’s path to her dream job

Alyssa Meyers / 03.27.2024

For this Ally exec, sponsorship marketing is about head and heart
Brand Strategy
For this Ally exec, sponsorship marketing is about head and heart

Alyssa Meyers / 02.28.2024

From basketball to boxing: How one exec made her way through the sports marketing world
Brand Strategy
From basketball to boxing: How one exec made her way through the sports marketing world

Alyssa Meyers / 01.19.2024

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From athlete to advocate: How Kate Johnson drives brand investments in women’s sports
Brand Strategy
From athlete to advocate: How Kate Johnson drives brand investments in women’s sports

Alyssa Meyers / 12.11.2023

This Olympic gold medalist is providing fan data to the sports industry
Data & Tech
This Olympic gold medalist is providing fan data to the sports industry

Alyssa Meyers / 11.27.2023

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.