partnerships

Degree has already enlisted 14 college athletes as brand ambassadors

They include University of Nebraska quarterback Adrian Martinez and University of Florida gymnast Jazmyn Foberg.
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Degree

· less than 3 min read

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Well, that didn’t take long. Soon after the NCAA decided that college athletes can profit off their name, image, and likeness (aka NIL) via things like autographs or brand partnerships, Degree tapped 14 of them to join its #BreakingLimits team.

What’s that? The deodorant brand’s roster of collegiate brand ambassadors, which includes athletes ranging from University of Nebraska quarterback Adrian Martinez to University of Florida gymnast Jazmyn Foberg.

  • It’s not totally clear what they’ll be doing (aside from putting #BreakingLimits in their Insta bios). Chiara Grillo, Degree’s senior marketing manager, told Marketing Brew the “brand will work with all the athletes to inspire more people to break their own limits.”
  • Degree didn’t share how much it’s paying the athletes, but Grillo told us “the brand is committed to providing equitable compensation to both men and women athletes across all types of initiatives.”

Degree worked with Opendorse, an athlete endorsement platform, to broker the partnerships. TJ Ciro, Opendorse’s SVP of strategic partnerships, said marketers exploring deals with college athletes should read up on state legislation anduniversity policies regarding NIL. (For instance, Clemson doesn’t let its student athletes use the school’s facilities or uniforms for NIL activities). “As long as they’re mindful of that, they’ll be safe,” Ciro said.

Zoom out: Degree isn’t the only brand that’s taken advantage of the NCAA’s change, which kicked into gear at the start of this month. Companies like Boost Mobile and fast-food chain Runza have, too.—MS

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