Marketing

A brief recap of who’s in (and out) of the Super Bowl this year

Some of the usual suspects, like Tide, say they won’t be running ads this year.
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It’s that time of year again—the sun sets before dinner, it’s cold, and advertisers are blowing their marketing budgets on commercials. Yes, we’re talking about the Super Bowl.

Though there are still a few weeks before the big game on Feb. 13, we figured we’d give a brief update on some of the movers and shakers showing up this year.

$$$: As we wrote last week, NBCU is charging as much as $6.5 million for a 30-second spot, so if you have ambitions to play in the background of roughly 90 million bathroom breaks, you’d better start saving.

New entrants: Yes, you’ll probably see headlines calling this the Crypto Bowl. That’s because, for the first time, crypto exchanges like FTX and Crypto.com are running ads during the game.

Who else: Taco Bell is returning after a five-year absence. So is Lay’s, which took a 17-year break from the Super Bowl. Other companies include DraftKings, which ran its first spot last year (gambling!), and General Motors, which last year featured Will Ferrell hating on Norway. Oh, and how could we forget Meta?

🍻🍻🍻: Anheuser-Busch’s InBev is still the exclusive alcohol-rights holder for the Super Bowl but hasn’t announced which of its brands  will advertise during the game, according to Ad Age.

Who’s out: Hyundai and Lexus are both parked in the garage; Mars Wrigley, Tide, and Kraft-Heinz will be sitting out on the sidelines as well.—RB

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