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Rewriting the social playbook: Brand strategy in the age of authenticity

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Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Sweetgreen wants this goat farmer to be a star

MSNBC plans rebrand to MS NOW as part of broader Versant changes

The Congressional Creators Caucus is taking on Washington this fall

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For 17 consecutive quarters, the restaurant chain has seen sales grow—and CMO George Felix credits that, in part, to its social presence.

How Chili’s continues to drive sales from social media

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Talent managers are reading the fine print in creator contracts. They can’t always change it

Marketing Brew's Big Game Quiz

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How brands rushed to get in on Taylor Swift’s album announcement

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Brands are producing original series for social. Here’s why

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Water brand Rambler wanted a viral car-launch video, but had to pivot after the car veered off course.

What happens when your social stunt goes terribly wrong?

Chime is ‘serializing social’ through its Dallas Mavericks sponsorship

OurRitual partnered with the Neon film “Together” to provide free therapy sessions to fans in a stunt that felt “crazy enough that it might work,” a marketing exec said.

Why an online couples’ therapy service got involved with a buzzy body-horror movie

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