As expected, this year’s crop of Super Bowl ads didn’t rely on heavy or somber themes. Instead, celebs (and robotic dogs?) were everywhere, nostalgia had a moment, and Coinbase’s QR code commercial ended up crashing its app.
Last week, we asked Marketing Brew readers to make some guesses about this year’s game. Here’s what nearly 650 of you had to say…and how your predictions stacked up.
- About a third of you thought a beverage company would run the first ad after kickoff, while 25% thought it would be a car company. Both guesses missed the mark—it was an ad for Jurassic World Dominion.
- Nearly 40% of you predicted that more than 10 commercials would feature celebrities, and you were right: Brands ranging from Planet Fitness to Uber Eats to Rocket Mortgage leaned on star power this year. And many ads had more than one celeb.
- Yes, this year was the Crypto Bowl. Roughly two-thirds of you thought we’d hear the word “crypto” more than five times throughout the broadcast. But between commercials for Coinbase, Crypto.com, and FTX, the word was actually only uttered once—in FTX’s ad starring Larry David.
+1: The majority of you (53%, to be exact) agreed that wings are the best Super Bowl snack.🍗—MS
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