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Coworking with Anna Curtis

She’s the digital marketing manager at Neon One.
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Francis Scialabba

less than 3 min read

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Each Tuesday, we spotlight Marketing Brew’s readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Anna Curtis is the digital marketing manager at Neon One, a company that specializes in software for nonprofits. “I introduce and reiterate our brand online with people that work at nonprofits,” she told Marketing Brew. “It’s my responsibility to reach people in all stages of a buyer’s journey and express the value we can provide to companies in the social good sector.”

Describe your career to date. My marketing roots go as deep as sophomore year…of high school! I took that passion with me into college and graduated with a degree in marketing. Since then, I’ve worked at a B2B lead-gen company, an ad agency in Denver, and I even worked as a digital-marketing freelancer living in Hawaii for four years. Now I’m at Neon One, where I market SaaS solutions to help nonprofits find success.

Favorite ad campaign? REI’s #OptOutside campaign. I love it! It was a one-time PR stunt of shutting down on Black Friday to encourage people to enjoy the outdoors. Something that could have had a big negative impact on sales, [but] gained them lots of good attention. Enjoying nature over consumerism is something I can get behind. I love the brand!

One thing we can’t guess from your LinkedIn profile? I was a skating carhop at Sonic back in my day. I could easily skate around with six Route 44 drinks on my tray, no joke.

What marketing trend are you most optimistic about? Least? Most: Marketing becoming an avenue for educating rather than pitching a product. Least: Facebook ads. We play in the space, but the lack of data and insights is becoming a concern.

What’s one marketing-related podcast, social account, or series you’d recommend? Chris Walker from Refine Labs. He’s great for B2B lead-gen knowledge!

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.