Coworking with Haley Thorpe

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Haley Thorpe is content marketing manager at Fohr, an influencer and ambassador marketing company. She told us she “worked as a marketing generalist spanning social media, email marketing, website design and development, brand strategy, and copywriting for six years before joining Fohr in 2021.”

How would you describe your job to someone who doesn’t work in marketing? I write, but I also collate the insights of our team to generate blog articles, reports, guides, videos, newsletters, and manage all things copy.

Favorite project you’ve worked on? We launched a new weekly video series on YouTube called Negronis with Nord that’s equal parts entertaining and educational. It’s a lot of fun to produce.

What’s your favorite ad campaign? I always liked the Snickers campaign, “You’re not you when you’re hungry.” Totally relate.

One thing we can’t guess from your LinkedIn profile? I have nearly 30 first cousins and many of us talk almost every day!

What marketing trend are you most optimistic about? Least? I’m biased, but influencer and ambassador marketing is growing so rapidly and people are really starting to understand the value. I’m still wrapping my head around where NFTs are going to go.

What’s one marketing-related podcast, social account, or series you’d recommend? The newsletter Stand the F*ck Out and mini course by Louis Grenier, and the Instagram account @metav3rse, [are] really on top of navigating and breaking down this new world.