Coworking with Nick Warner

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Nick Warner recently joined Amazon Prime Video as senior creative marketing manager, comedy.

Describe your career to date. I began at Lionsgate working on the theatrical marketing team, working on the marketing campaigns for films that include The Hunger Games franchise, La La Land, John Wick, Wonder, and A Simple Favor. Next, I was the director of originals marketing at Starz, working across the strategy and creative (trailers, key art) for their originals series marketing campaigns, which included Outlander, American Gods, P-Valley, BMF, and Heels.

Favorite project you’ve worked on? John Wick—I used to work at Lionsgate, and the marketing campaigns for all three films were a dream to work on. We pushed classical music in our trailers, pushing the elegance of the films and the marvelous fight scenes unlike any action series. We truly found ways to cut through the clutter of all the other action films to present how unique these films were while also keeping a witty tone with the heart of the film being about a dog’s revenge tale.

One thing we can’t guess from your LinkedIn profile? I just completed my first half-Ironman and love competing in triathlons!

What’s your favorite ad campaign? Recently, I would say Wandavison. It was the next phase in the Marvel MCU after Endgame, and they did an excellent job teasing the different decades in the series with the black-and-white-inspired posters and trailers. From TikTok, to Twitter, to ESPN, they were advertising in all the right places and did an excellent job keeping the plot mysterious but still interesting enough (which is really difficult in entertainment marketing).

What’s one marketing-related podcast, social account, or series you’d recommend? Trailer Geeks and Teaser Gods.