Coworking with Frank Kecseti

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Frank Kecseti is founder and chief burro of Social Burro, a social media consulting firm based in North Carolina that works with small businesses.

Describe your career to date. Over the past 13 years, I’ve done everything from agencies to editorial. I’ve shot t-shirts at Philips Arena (Atlanta), helped design the franchise manual for a nationwide QSR, and helped launch a global rebrand for the US market. Most recently, I started Social Burro to put strategy and thought back into social media marketing for small to medium businesses.

Favorite project you’ve worked on? Last year, we did an organic social campaign for our healthcare client, called Very Merry Memories. The campaign received over 47k individuals, nearly 2,300 engagements, and many happy residents!

What’s your favorite ad campaign? Johnnie Walker’s “Striding Man” videos from the ’00s. Still stunning video years later.

What marketing trend are you most optimistic about? Least? Most: the specialty-agency renaissance and the fall of the full-service agency model. Least: Web3—so much uncertainty and mystery still. I’ll be more excited once it’s better outlined.

What’s one marketing-related podcast, social account, or series you’d recommend? The Financial Times. It’s one of my favorite things to read and helps me get a full picture of the US/World, and that helps me be a better marketer.