Coworking with Hailey Murphy

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Hailey Murphy is comms director at Daly, a comms and marketing consultancy, where she works with clients across categories like crypto, sports, and food. Before joining Daly, she held communications roles at Zola and Time Inc.

How would you describe your job to someone who doesn’t work in marketing? I help brands get covered in all the cool articles you read.

Favorite project you’ve worked on? I came to my current role at Daly two years ago, in part, to lead PR for SommSelect. When we started working with them, they had almost no digital presence. Through a fantastic partnership with their internal marketing team, we’ve entirely overhauled the brand to where they have been featured in all of my favorite publications (including the Morning Brew). They are on over 60 ”best wine club” lists, including being named Wirecutter’s best wine club of 2022—the proudest moment of my career by far!

What’s your favorite ad campaign? I live for some internet drama, so I couldn’t look away from Soulcycle’s “F#ck it, Let’s Ride Together!” campaign.

One thing we can’t guess from your LinkedIn profile? My first job at Time Magazine included answering the only publicly listed phone number for the magazine. It was a wild ride. I answered everything from calls from CNN on breaking news around bombings in the Middle East, to people protesting outside of our building, and even helping people track down photos of their grandparents who had been featured in the magazine in the 1900s.

What’s one marketing-related podcast, social account, or series you’d recommend? PR Girl Manifesto is my go-to for trends, insights, and witty content. I particularly love how they highlight the importance of work-life balance; it’s PR, not the ER after all.