Coworking with Jenny Frank

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Jenny Frank is co-founder and partner at Daffodil Digital, a social media marketing agency.

How would you describe your job to someone who doesn’t work in marketing? I would say that we help brands show up in a more strategic way online, specifically on their social media channels. We help them create and manage a social media presence that maps back to their overall company goals.

Favorite project you’ve worked on? Hard to pick just one! Probably when we worked with a new beauty brand based in Hawaii. They were a husband-and-wife team and were such fun clients. We helped them launch their social media presence from scratch. We did a social media strategy, tons of beautiful content creation, and a bit of influencer partnership support over the course of a year and a half. We also helped the female founder create her personal brand online and did a workshop and social media training. Their products are amazing, it was a really fun project. Another incredibly memorable project earlier in my career was the time I went to the Oscars and ran an influencer program for the Dolby Theatre!

What’s your favorite ad campaign? Etsy’s “Gift Like You Mean It” holiday campaign did an incredible job showcasing how one-of-a-kind gifts can deeply impact so many people. They tapped into emotions and hit on a number of important, timely topics, including the pandemic, diversity, and inclusion.

What’s one marketing-related podcast, social account, or series you’d recommend? I love reading Later’s blog. I am always so impressed with how quickly they cover trending topics and social platform updates. In such a fast-paced industry, it can be hard to keep up. Their blog is my go-to for IG news and all kinds of tips, tricks, and hacks.