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Danielle Centofanti-Davidson is founder and owner of Main St. Business Strategies LLC. Earlier in her career, she held paid social positions at agencies across WPP and Omnicom.
How would you describe your job to someone who doesn’t work in marketing? I find creative and approachable ways to grow, develop, and scale small business and startups.
Favorite project you’ve worked on? The launch of my client’s home-brand business, Cape Lily Home. As a well-established florist in New York that needed to find creative ways to move business forward during 2020 and beyond, when weddings and soirées were no longer in the cards, the concept of a natural floral wallpaper and textile line was born. Using the photography of real South African flowers she grew up with and are signature to her floral designs, four wallpaper designs were created. With just three weeks to get this new venture launched, I developed Cape Lily Home’s webpages and shop, designed marketing materials (postcards and lookbook) for the launch event, and pitched local and national publications for features. Cape Lily Home was introduced to the world on June 10, 2022. While the work continues, the three-week sprint to get this brand off the ground is by far my greatest achievement.
What’s your favorite ad campaign? AmEx’s Small Business Saturday, which launched during 2010’s holiday season and is now a nationally recognized day devoted to shopping small for the holidays (if not year-round). A campaign turned cultural movement, AmEx’s efforts to get small-business owners on board initially included buying out Facebook ad space for those owners to then use free of charge, as well as sending out a communications toolkit (including those incredibly recognizable stickers you see on most of Main Street’s windows and digital storefronts every year since) to signal participation.
One thing we can’t guess from your LinkedIn profile? I had a past life in fashion merchandising, interning and blogging for Nordstrom’s BP brand while in high school and spent my freshman year of college as a fashion merch major.