Coworking with Nicole de Ravel

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Nicole de Ravel is group account director at No Fixed Address, an independent agency. Throughout her career, she has held roles at agencies including Publicis Montreal and Bite Size Entertainment.

Favorite project you’ve worked on? Nurses Weak Gifts for connectRN. Nurses are supposed to feel appreciated for all that they do during Nurses Week, but yet 63% of nurses felt patronized by the typical ways in which employers were showing them appreciation. From encouragement rocks to bags of Goldfish crackers, these gifts infantilized an already demotivated and demoralized workforce. So what better way than to get in on the joke and offer nurses the opportunity to trade weak gifts for gifts that they will actually want. Not only was this campaign smart and bold, but it was so rewarding to feel the positive impact our work had on the nursing community.

What’s your favorite ad campaign? I love a campaign that generates a simple, singular human reaction: Dove’s “Real Beauty,” Chick-fil-A’s “Eat Mor Chikin,” or Ocean Spray’s recent “Power Your Holidays.” Keep it simple, keep it focused!

One thing we can’t guess from your LinkedIn profile? I am a huge foodie. I love to cook and host dinner parties just as much as I love to go out to restaurants or order takeout. Breakfast, lunch, and dinner are the top three moments of my day.

What marketing trend are you most optimistic about? Least? I am excited to see brands and agencies embrace content creators and native content. I am least optimistic about AR/VR initiatives or updates to the metaverse.

What’s one marketing-related podcast, social account, or series you’d recommend? I enjoy listening to The Marketing Millennials on my commute to work. They cover a wide range of topics and keep the content succinct yet insightful. How millennial of me.