Brand Strategy
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Advertisers
TV & Streaming
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
Advertisers
In advertising, the pandemic is (mostly) over
After promoting masks and social distancing, advertising creative is officially moving on.
Marketing
The host-read ad is still king, but podcast advertisers are experimenting with programmatic ads
It’s a little complicated, so we’ll break it down.
Brand Strategy
The sports betting boom: How advertisers are handling its legalization
Brands like FanDuel and DraftKings are spending millions on marketing, but restrictions on gambing advertising make things tricky.
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