Advertising

PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”

Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.

The B2B expense management platform planned an experiential activation that drew some 10,000 in-person attendees.

A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.

With a new campaign from Mother New York, the rideshare company wants people to rethink how they see the brand.

From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.

But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.