Brand Strategy
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
Advertising
Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Brand Strategy
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
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