Adidas ads are outperforming Nike ads on TV, research shows
Ads focused on women’s basketball are delivering strong results for both brands this year, according to EDO.
Ads focused on women’s basketball are delivering strong results for both brands this year, according to EDO.
USA Today introduced an Olympics version of its Super Bowl Ad Meter, awarding gold, silver, and bronze medals to brands.
Experts sounded off at a roundtable hosted by the IAB.
Ads can be targeted to older audiences, but not organic content.
“We don’t want this technology to replace the things that we love, these creative pursuits,” said David Teicher, chief content officer at Brand Innovators. “Outsourcing that to AI just takes away everything special about it.”
The longtime partners got creative for a nationwide campaign debuting WrestleMania weekend
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