Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Advertising
Brand Strategy
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
Brand Strategy
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Brand Strategy
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.
Data & Tech
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
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