Data & Tech
The most effective logos sync audio and visuals, report says
Sonic branding agency amp asked participants to rate audiovisual and visual-only logos based on common attributes.
Audio
Data & Tech
Podcast ad revenue growth slowed for second year in a row: report
Podcast ad revenue increased by 5% from 2022 to 2023, a slower rate than in previous years, according to an IAB report.
Brand Strategy
The FOMO effect: Why Spotify‘s personalization features are in the marketing spotlight
“People see their friends having fun with Daylist and they want to get in on the action, too,” Spotify’s senior director of global marketing said.
Brand Strategy
Sephora announces program to boost underrepresented musical artists
One artist’s music streams increased by 30,000 after Sephora featured them in a campaign.
Audio
How Bob Pittman’s marketing podcast helps him as a leader
IHeartMedia’s CEO said hosting his own show helps him stay “in tune” with the company.
Audio
Why an agency is bringing brands together to talk about all things audio
Oxford Road worked with Spotify and a couple of podcast advertisers to form the Chief Audio Officer’s Club.
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