Why one podcast network is doubling down on women’s sports shows
After finding major success with Jason and Travis Kelce’s New Heights, Wave Sports & Entertainment went all in on women-led sports pods.
After finding major success with Jason and Travis Kelce’s New Heights, Wave Sports & Entertainment went all in on women-led sports pods.
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
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