Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
Audio
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Data & Tech
Spotify Wrapped is for advertisers, too
This year, brands can access insights like total ad streaming minutes and impressions.
Sports Marketing
Why one podcast network is doubling down on women’s sports shows
After finding major success with Jason and Travis Kelce’s ‘New Heights,’ Wave Sports & Entertainment went all in on women-led sports pods.
Social & Influencers
Podcasts created a new media category. Where do they go from here?
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
Ad Tech & Programmatic
Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Cannes
Behind the scenes of Spotify’s partnership with FC Barcelona
Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
Brand Strategy
In the world of true-crime podcasting, brand safety is scary stuff
The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.
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