Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
This year, brands can access insights like total ad streaming minutes and impressions.
After finding major success with Jason and Travis Kelce’s ‘New Heights,’ Wave Sports & Entertainment went all in on women-led sports pods.
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
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