Audio
In the biggest year in sports, audio is a smart play
How audio can go beyond TV to drive sports marketing performance
Together with Audacy SportsAudio
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
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Data & Tech
Spotify Wrapped is for advertisers, too
This year, brands can access insights like total ad streaming minutes and impressions.
Sports Marketing
Why one podcast network is doubling down on women’s sports shows
After finding major success with Jason and Travis Kelce’s ‘New Heights,’ Wave Sports & Entertainment went all in on women-led sports pods.
Social & Influencers
Podcasts created a new media category. Where do they go from here?
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
Ad Tech & Programmatic
Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
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