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An OOH image of a sloth climbing the side of a building in Miami, part of a campaign called "Reimagined with ChatGPT Images"
Brand Strategy

ChatGPT, Gemini, and Claude are expanding their advertising focus into smaller markets

As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.


One of StreetEasy's ads, reading "LIVE WHERE THERE'S NO ROOM TO GROW APART, BE A FOREVER NEW YORKER" is displayed on a digital screen in a NYC subway station as a silver train passes by in the background.
Brand Strategy

Inside StreetEasy’s decade of iconic NYC subway ads

For ten years, the brand has leaned on wit and charm in direct creative to connect with a single market.


Image of man and girl on a golf course from Callaway's 2025 campaign
Brand Strategy

Callaway Golf’s first brand campaign aims to make everyone a ‘Callaway person’

As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.


An illustration of a granola bag with a label noting it contains 50 grams of protein
Brand Strategy

‘Everybody’s in the protein game’: Inside the marketing behind consumers’ favorite food fad

Through brand partnerships, new flavors, and flashy ad campaigns, brands from Quest to Post are looking for ways to stand out.


"Smell like you're that Beach," an advertisement for Ouai, on a floating digital billboard
Brand Strategy

Ouai is expanding its St. Barts line, one OOH placement at a time

The brand, building on last summer’s campaign, is taking its ads to the skies and the sea.


Screenshot of woman on soccer field from Bay FC's "B Legenday" ad campaign
Brand Strategy

‘Blood, sweat, mud’: Behind the scenes of Bay FC’s ad campaign

“B Legendary” was designed to introduce one of the newest teams in the NWSL to fans, the team’s VP of brand marketing said.


Dog licking horse in Budweiser Super Bowl ad
Brand Strategy

The marketing industry’s favorite Super Bowl ads from years past

Everybody loves animals—specifically Budweiser’s Clydesdales and frogs.

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