Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Brand Marketing
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.
Brand Strategy
As AI dominates the zeitgeist, some brands are going retro for the Super Bowl
Squarespace, Volkswagen, and Instacart used film and tube cameras for the vibe, aiming to heighten drama, capture realism, and reflect brand commitments to quality, marketers told us.
Sports Marketing
Is the Super Bowl sports-betting ad surge slowing down?
Many sportsbooks have achieved name recognition, and some are reworking their marketing strategies.
Brand Strategy
Starstruck: Why brands sponsor film festivals like Sundance
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
