Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brand Marketing
Data & Tech
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
“We so strongly believe in people and that these are tools to extend, not replace, people,” Kate Rouch told us.
Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.
Brand Strategy
As AI dominates the zeitgeist, some brands are going retro for the Super Bowl
Squarespace, Volkswagen, and Instacart used film and tube cameras for the vibe, aiming to heighten drama, capture realism, and reflect brand commitments to quality, marketers told us.
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