Brand Strategy
‘Search is everywhere’: How JBL is retooling its search efforts for AI
The audio brand created a new editorial process and search strategy with help from the agency Code and Theory.
Brand Marketing
Social & Influencers
Bot activity amplified unproven link between autism and Tylenol on X: report
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
Why brands like Ramp, Whataburger, and Hellmann’s are sponsoring weddings
To cut through culture and stand out, brands and their agencies are signing on to be wedding planners.
Brand Strategy
It’s not a brand. It’s a lifestyle
As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.
Social & Influencers
Inside the making of Ramp’s viral livestream with Brian Baumgartner
The B2B expense management platform planned an experiential activation that drew some 10,000 in-person attendees.
Brand Strategy
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
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