Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Brand Marketing
Brand Strategy
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
TV & Streaming
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships
Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
Brand Strategy
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.
Brand Strategy
‘Search is everywhere’: How JBL is retooling its search efforts for AI
The audio brand created a new editorial process and search strategy with help from the agency Code and Theory.
Social & Influencers
Bot activity amplified unproven link between autism and Tylenol on X: report
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
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