Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Marketing
Brand Strategy
After a tax credit shakeup, clean energy marketing strategies are pivoting
Emerging sectors are expanding their reach, while others in the industry are going back to basics.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Sports Marketing
How Togethxr helped change women’s sports in its first five years
“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.
Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
Sports Marketing
Inside Major League Soccer’s World Cup year marketing playbook
From its opening campaign to partnerships lasting beyond the World Cup, the league is primed to “pull every lever” in an effort to convert four-year fans into die-hard audiences.
Social & Influencers
Partiful doesn’t want to be “unhinged”—it wants to be ubiquitous
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
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