Social & Influencers
From big stage to small screen: How one marketer turns live theater into social media fodder
“Nobody understands teenage girls better than I do,” said Austin Spero, who marketed Tony-winning Broadway plays like “Oh, Mary!”
Entertainment
Brand Strategy
Oura goes for the impossible for its first film franchise partnership
The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target men, its CMO told us.
TV & Streaming
What makes a good movie trailer, anyway?
Monica and Evelyn Brady, who founded the Golden Trailer awards, say there are a few guidelines that can make a teaser stand out.
TV & Streaming
Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
TV & Streaming
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
After a disappointing opening weekend, some are wondering why the studio didn’t seem to put as much marketing might behind the live-action remake.
TV & Streaming
TV’s biggest adversary—and ally—is social media
Consumers spend six hours a day on entertainment on average, but pressure from short-form content continues, according to Deloitte.
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