TV & Streaming
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
The deal, which will bring lucrative franchises like “Game of Thrones” and “Stranger Things” under the same roof, is set to reshape Hollywood.
Entertainment
Brand Strategy
Why Cinemark is testing an industry-first brand campaign
The theater brand is advertising its experiences, not just its movies, in an effort to stoke brand loyalty, execs told us.
Brand Strategy
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
The studio brought elements of the film to the real world to deepen fan engagement and get people talking.
TV & Streaming
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
Sports Marketing
How Teton Ridge is roping in new fans for rodeo and Western sports
The western sports media and entertainment company recently rolled out its first slate of original content, including docuseries and lifestyle content.
Social & Influencers
Why fan edits are movie marketing magic
The distinct social media content format is peak fan expression, and it also helps entertainment brands like Lionsgate drive awareness about its properties.
Social & Influencers
How Cava is building brand love (and real love) on Instagram
Andrew Downing, director of social media at Cava, shared the strategy behind the brand’s newest social series, “Bowlmates.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
