Comcast is looking to win Hispanic viewers with Now TV Latino
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
At the Academy Awards, Carnival Cruise Line, Samsung Galaxy, L’Oréal, Mntn, and Kiehl’s came together in the name of stunt appreciation.
Sunday’s telecast was a 7% decline from last year’s audience of 19.5 million viewers.
The Hollywood powerhouse continues its push into branded content as advertisers look to integrate into film and TV.
Rolex, Prudential, and T-Mobile are sponsoring the broadcast, and brand interest has increased 50% year over year, according to a Disney executive.
The agency is aiming to get brands involved in creative projects from the beginning.
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