TV & Streaming
Comcast is looking to win Hispanic viewers with Now TV Latino
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
Entertainment
TV & Streaming
There’s no Oscar for best stunt yet, but these brands submitted their nominations
At the Academy Awards, Carnival Cruise Line, Samsung Galaxy, L’Oréal, Mntn, and Kiehl’s came together in the name of stunt appreciation.
TV & Streaming
Oscars viewership drops to 18.1 million, marking the first decline in 4 years
Sunday’s telecast was a 7% decline from last year’s audience of 19.5 million viewers.
TV & Streaming
United Talent Agency is further building out its entertainment marketing division
The Hollywood powerhouse continues its push into branded content as advertisers look to integrate into film and TV.
TV & Streaming
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Rolex, Prudential, and T-Mobile are sponsoring the broadcast, and brand interest has increased 50% year over year, according to a Disney executive.
TV & Streaming
Inside CAA’s media and entertainment partnerships department
The agency is aiming to get brands involved in creative projects from the beginning.
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