TV & Streaming
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
For the show’s fourth season, brand collabs were plentiful, despite any potential Regency-era obstacles.
Entertainment
Brand Strategy
Starstruck: Why brands sponsor film festivals like Sundance
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
TV & Streaming
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
The deal, which will bring lucrative franchises like “Game of Thrones” and “Stranger Things” under the same roof, is set to reshape Hollywood.
Brand Strategy
Why Cinemark is testing an industry-first brand campaign
The theater brand is advertising its experiences, not just its movies, in an effort to stoke brand loyalty, execs told us.
Brand Strategy
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
The studio brought elements of the film to the real world to deepen fan engagement and get people talking.
TV & Streaming
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
Sports Marketing
How Teton Ridge is roping in new fans for rodeo and Western sports
The western sports media and entertainment company recently rolled out its first slate of original content, including docuseries and lifestyle content.
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