Sports Marketing
How sportsbooks plan to turn bracket-mania into long-term betting interest
BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.
March Madness
Social & Influencers
How Snapchat is looking to engage ‘the next generation of fans’ during March Madness
The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
Sports Marketing
MassMutual kicks off brand campaign with athlete-led March Madness ad
The 60-second spot stars LSU star guard Flau’jae Johnson, the NWSL’s Christen Press, and tennis pro Madison Keys.
Sports Marketing
Women’s March Madness boomed in 2024. Can 2025 maintain the momentum?
Brand execs are finding no shortage of on- and off-court talent for campaigns, and “we’d love to sign everybody,” one exec said.
Sports Marketing
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Sports Marketing
How one sports-drink brand is powering up its March Madness campaign
Powerade is running ads against the men’s and women’s tournaments and working with college stars like LSU guard Flau’jae Johnson in an effort to reach Gen Z consumers.
Sports Marketing
State Farm taps Jason Bateman, not athletes, for March Madness ad
The insurance brand’s campaign, “Bateman vs. Batman,” is meant to appeal to a wide base of viewers during and after the college basketball tournament.
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