Social & Influencers
YouTube puts the spotlight on creators at this year’s NewFronts
The platform is where audiences come together to “participate in culture,” Anne Marie Nelson-Bogle, VP of YouTube Ads Marketing, told the audience.
NewFronts
Social & Influencers
Meta touts creator partnerships, video, and livestreaming options at NewFronts
The pitch, featuring creators like Tiff Baira and comedian Roy Wood Jr., is part of a continued creator focus from the tech giant.
Social & Influencers
It goes down in the DMs: Snap leans into messaging ads and live events at NewFronts
The social media company is opening up its chat feed to advertisers for the first time.
Brand Strategy
Publishers say they have more to offer than hard news at NewFronts
The New York Times spent the majority of its presentation highlighting its other offerings, including games, cooking, and sports.
Social & Influencers
TikTok’s message to advertisers: We’re not going anywhere
At its NewFronts presentation, TikTok executives assured advertisers that its business “will not change” as they emphasized the platform’s cultural centrality.
Ad Tech & Programmatic
Roku leans on ad-tech investments to navigate rocky economic climate
In an environment that “demands agility,” company execs are framing CTV as a performance channel.
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