Sports Marketing
Why a pet food company went all-in on the Olympics and Paralympics
After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.
Olympics
TV & Streaming
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
The medical apparel brand started the Games with a campaign about Vonn’s epic comeback after injury. Then she got hurt again.
Data & Tech
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
Brand Strategy
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
The brand is tapping into cultural moments like the Winter Games, World Cup, and America250 to bring its message home, an exec said.
Sports Marketing
Why brands are hitting the slopes for the 2026 Winter Games
Between athlete storylines and personalities, non-Olympic events, and après-ski culture, there’s plenty in skiing and snowboarding for sponsors to tap into.
TV & Streaming
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Sports Marketing
How Michelob Ultra is building its Olympics strategy, one Games at a time
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
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