Sports Marketing
Ahead of the Winter Games, Autodesk kicks off its first-ever Olympics marketing effort
The software company tapped three athletes with close ties to tech for its first activation as a Team USA sponsor and official partner of LA28.
Olympics
Sports Marketing
Ferrara is sweet on soccer
The candy company is applying lessons from tentpoles like the Super Bowl to the FIFA World Cup and the 2028 Olympics.
Sports Marketing
How Honda became one of the first naming-rights partners of the Olympics
Honda is gearing up for LA28, when the Honda Center in Anaheim, California, will host Olympic volleyball games.
Sports Marketing
Paralympic hype was high this summer. The USOPC wants it higher for LA28
“The overall coverage and conversation is growing, and with that brand interest is growing, too,” USOPC Chief of Strategy and Growth Katie Bynum said.
TV & Streaming
What advertisers need to know about the 2024 Paris Olympics
Expect to see Snoop Dogg and a lot of luxury brands.
Social & Influencers
For Olympic activations, brands are turning to platforms beyond broadcast
“I’m calling it the first TikTok Olympics,” one executive told us.
TV & Streaming
Athleta goes big for its Olympics campaign with first national linear TV ad
The women’s activewear brand is also activating on social and on the ground in Paris and the US to connect with its audience around the games.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
