Olympics

Get the essential updates and strategic advice on Olympics. From platform changes to consumer behavior shifts, we provide the context behind the headlines.

Aerial view of Los Angeles Memorial Coliseum in Exposition Park.
Olympics

LA28 drops first ad, new slogan for 2028 Olympics

The 60-second spot is called “Stars Align,” which is also the official slogan of LA28.

Alyssa Meyers
a building in Paris promoting Paris 2024 Olympic Games on the facade, with a French flag flying above
Olympics

Things are looking up for NBCU ahead of the Paris Olympics

Ticket sales are high, trials ratings are robust, and the network is hoping to capitalize.

Jasmine Sheena
Gif Olympics
Olympics

Olympics 2021: Trying to watch is a game in and of itself

“It’s very confusing for viewers to find what they want,” a media buyer told Marketing Brew.

Ryan Barwick

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