Brand Strategy
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
The brand is tapping into cultural moments like the Winter Games, World Cup, and America250 to bring its message home, an exec said.
Olympics
Sports Marketing
Why brands are hitting the slopes for the 2026 Winter Games
Between athlete storylines and personalities, non-Olympic events, and après-ski culture, there’s plenty in skiing and snowboarding for sponsors to tap into.
TV & Streaming
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Sports Marketing
How Michelob Ultra is building its Olympics strategy, one Games at a time
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
Sports Marketing
Ahead of the Winter Games, Autodesk kicks off its first-ever Olympics marketing effort
The software company tapped three athletes with close ties to tech for its first activation as a Team USA sponsor and official partner of LA28.
Sports Marketing
Ferrara is sweet on soccer
The candy company is applying lessons from tentpoles like the Super Bowl to the FIFA World Cup and the 2028 Olympics.
Sports Marketing
How Honda became one of the first naming-rights partners of the Olympics
Honda is gearing up for LA28, when the Honda Center in Anaheim, California, will host Olympic volleyball games.
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