Sports Marketing
Why one podcast network is doubling down on women’s sports shows
After finding major success with Jason and Travis Kelce’s New Heights, Wave Sports & Entertainment went all in on women-led sports pods.
Podcasts
Social & Influencers
Podcasts created a new media category. Where do they go from here?
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
Brand Strategy
In the world of true-crime podcasting, brand safety is scary stuff
The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.
Podcasts
Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts
AdsWizz, an ad-tech platform for digital audio, saw revenue from programmatic fees grow 20% year over year in Q1, according to its SVP of global business development.
Podcasts
Horizon Media introduces team dedicated to podcast advertising
The “Center of Excellence” will focus on podcast ad planning, buying, and measurement strategies within the agency’s performance division.
Podcasts
PRX and audio production company Sonic Union join forces for branded podcasts
“I think there are some good examples, but there are many more bad examples of branded podcasts,” PRX exec Jason Saldanha said. “It is my goal that in this collaboration, we can produce some stuff that’s actually good.”
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