Retail Media

With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.

Brands may seek out buying simplicity, and AI agents could mean a “battle for the soul of retail media,” one executive said.

Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.

Both retailers reported big figures as the retail media category grows more lucrative—and competitive.

Advertisers can reach new card holders five days after they get their card.