Social & Influencers
TikTok’s US operations sale is official
The legal and political battle to divest or ban the app in the US has concluded. What comes next?
Social Media
Brand Strategy
Do you Yahoo? How the 30-year-old internet brand is reimagining its voice
Marketing execs are focused on modernizing a brand that already had a “self-aware sense of humor.”
Social & Influencers
What’s happening with social media bans?
The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.
Social & Influencers
The secret sauce behind Taco Bell’s sustained social engagement
Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Data & Tech
Meta has reportedly been raking in billions from scammy ads
According to Reuters, Meta projected it would make about 10% of its overall annual revenue from ads for scams and banned goods in 2024.
Brand Strategy
Why brands like Ramp, Whataburger, and Hellmann’s are sponsoring weddings
To cut through culture and stand out, brands and their agencies are signing on to be wedding planners.
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