Social & Influencers
A US-only TikTok could be on the horizon
Following the third divest-or-ban delay and ahead of a possible deal with US investors, TikTok is reportedly developing an app specifically for the US market.
Social Media
TV & Streaming
Why Tubi is beefing up its creator program
Tubi for Creators is bringing six YouTubers’ content to the streamer, and will later support original content production.
Social & Influencers
Reddit is looking outside the US to further build its sports communities
A year after debuting its sports partnership program, the platform is looking to expand it internationally, Reddit’s VP of partnerships said.
Cannes
Ads are coming to WhatsApp
The messaging platform will begin running ads for the first time ever, parent company Meta announced Monday.
Social & Influencers
Who’s trying to buy TikTok’s US business?
Nearly a dozen groups have submitted bids, including e-commerce giants, VC and private equity firms, tech titans, and billionaire investors.
Social & Influencers
Survey: Creators are seeking greater transparency in brand deals
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
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