Survey: Creators are seeking greater transparency in brand deals
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
“We come in, we try to get everything that we need for the season across all of our various sets, and leave no trace, because we know that our club is preparing for baseball,” one sports marketer said.
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
A new tool is part of YouTube’s larger strategy to capitalize on the creator economy, an exec said.
Through dolled-up re-creations and social-first content, the toy brand has built a following of millions and discovered a consistent path to virality.
The app ran print ads in several newspapers after TikTok briefly went offline in January.
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