TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
Sports
Sports Marketing
MLB swings at international, young baseball fans during record World Series
The World Series and league championship series have reached massive audiences worldwide, and MLB is looking to capitalize.
Sports Marketing
United is capitalizing on the growing link between fashion and football
The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.
Sports Marketing
As run clubs surge, brands flock to marathon sponsorships
Running, once seen as a grueling and solitary sport, now has a certain cachet, and marketers are lacing up their metaphorical sneakers.
Sports Marketing
Amid sports equinox, MLS bets rivalries and celebrity will drive viewership
The league tapped club part-owner Issa Rae for its postseason ad campaign, which leans into storytelling around players and team rivalries.
Sports Marketing
NFL, NWSL are looking to reach next-gen fans with new media partnerships
Content deals with sports media startup The Gist come as both leagues look to reach millennial and Gen Z women fans.
Cannes
Behind the scenes of Spotify’s partnership with FC Barcelona
Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
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