With this year’s US vs. World format going down at Inuit Dome in LA, league sponsors are leaning into player partnerships, community activations, and social extensions during All-Star Weekend.
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
The World Series and league championship series have reached massive audiences worldwide, and MLB is looking to capitalize.
The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.
Running, once seen as a grueling and solitary sport, now has a certain cachet, and marketers are lacing up their metaphorical sneakers.
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