Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
The World Series and league championship series have reached massive audiences worldwide, and MLB is looking to capitalize.
The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.
Running, once seen as a grueling and solitary sport, now has a certain cachet, and marketers are lacing up their metaphorical sneakers.
The league tapped club part-owner Issa Rae for its postseason ad campaign, which leans into storytelling around players and team rivalries.
Content deals with sports media startup The Gist come as both leagues look to reach millennial and Gen Z women fans.
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