Sports Marketing
State Farm kicks off new brand platform with Caitlin Clark ad
The spot is running during the NBA post-season and WNBA games, and shows Clark performing everyday tasks while standing on the State Farm logo.
Sports Marketing
Sports Marketing
NBA team sponsorship revenue nearly doubled in past five years: report
The league did about $1.6 billion in team sponsorship revenue for the 2024–25 season, up 8% from last season and 91% from five years ago.
Sports Marketing
Inside one insurance company’s unorthodox approach to sports sponsorships
Gallagher sponsors sports properties that it also insures, with a focus on community activations and an internship program for current athletes.
Sports Marketing
How a Brooklyn soccer team is building its brand starting at home
Tom Lyons, global CMO of Brooklyn FC, said the team started with local marketing for its first season but aims to grow into an international brand.
Sports Marketing
Why JPMorganChase added A’ja Wilson to its Chase Freedom Unlimited campaign
The 3x WNBA MVP joins Chase spokespeople Stephen Curry and Kevin Hart in the brand’s latest ad as part of a broader partnership and push into women’s basketball.
Sports Marketing
With sports sponsorships, Gainbridge wants to give as much as it gets
The brand spends about 40% of its sponsorship budget on women’s sports.
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