Sports Marketing
Roku Media’s head of sports on sports streaming in 2025
Two-thirds of sports content will be consumed on streaming next year, and there will be more sports-centric hubs on the platform.
Sports Marketing
Sports Marketing
NFL advertisers find success with pregame ads: report
They’re almost as effective as in-game ads so far this NFL season, according to measurement company EDO.
Sports Marketing
How the NWSL’s CMO became obsessed with growing women’s soccer
Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.
Sports Marketing
American Express to celebrate expanded F1 deal at Las Vegas Grand Prix
The financial services company was a regional sponsor of F1 last year, but recently broadened its partnership globally.
Sports Marketing
State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason
Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.
Sports Marketing
Poppi makes team sponsorship debut with the Los Angeles Lakers
The deal is part of a broader push from the brand, which has historically been popular among women, to grow its relevance among younger men.
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