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The home improvement brand has never done basketball sponsorships before, but is pulling on its work in football and soccer to inform its approach, CMO Jen Wilson said.
The Dallas Wings’ partnership revenue doubled from 2024 to 2025, and is expected to about double again this year, according to CEO Greg Bibb.
The MLS team took a page from Ellie the Elephant’s playbook—and worked with the consultancy behind the Phillie Phanatic—to create a bird that could become a fan favorite.
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
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