Sports Marketing
Why Sun Cruiser tapped its first athlete partner during her offseason
The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.
Sports Marketing
Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
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Sports Marketing
Exclusive: Adidas extends deal with Women’s National Football Conference
The women’s pro tackle football league announced Adidas will be its exclusive uniform partner through 2028 as part of a deal extension that includes other collaborative initiatives.
Sports Marketing
How MotoGP plans to rev up US motorcycle racing fandom in 2026
The motorcycle racing series has relied on some tried-and-true social strategies to grow its audience around the world, and is now focused on expanding its sponsor roster, an exec said.
Sports Marketing
Svedka to make Super Bowl ad debut in 2026
The Sazerac-owned vodka brand is set to air a spot starring its revived robot mascot Fembot—and made with the help of AI.
Sports Marketing
Callaway Golf’s first brand campaign aims to make everyone a ‘Callaway person’
As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.
Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
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