Sports Marketing
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Two short films featuring the soccer players represent the latest iteration of Powerade’s “Pause is Power” platform about mental health.
Sports Marketing
Sports Marketing
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
The brand’s latest campaign, which kicks off with the LSU guard in Pumas, will be followed by ads featuring other sneaker brand partners and talent.
Sports Marketing
Sports drink BodyArmor rebrands to differentiate from the competition
The brand is rolling out a new look, including its packaging, with an ad featuring athletes including Joe Burrow and Sabrina Ionescu.
Sports Marketing
Pro pickleball is ‘open for business’ and hoping to meet brands on the court
League, team, and tour naming rights are a hot commodity among consumer brands, signaling the maturation of the sport.
Sports Marketing
Football, basketball players score most NIL deals: report
JuJu Watkins and RJ Davis, both basketball players, topped the lists of women and men athletes with the most brand partnerships, according to SponsorUnited.
Sports Marketing
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
The Storm have the No. 2 pick of the draft, meaning they’ll likely land a player fans will recognize. “We can definitely take advantage of March Madness,” the team’s CMO said.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
