Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Earlier this year, Blueair became the official air-care partner of the New York Knicks, who went on to win the NBA championship. “I’m not saying it’s the air, but I’m not saying it’s not the air that’s helped them win,” the brand’s CMO said.
The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.
The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.
Tonight’s Game 4 of the series between the Knicks and the Spurs has been sold out for weeks, a Disney Advertising exec said.
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.
She’s SVP of marketing and communications, Portland Fire.
The league has a new CMO, Rachel Epstein, and CCO, Brian Kelly, who are working to kick audience and sponsor growth up a notch.
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