Sports Marketing

Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Athlete Marketing & Influencers
Commerce, Merchandising, & Licensing
Content, Storytelling, & Social
Data, Measurement, & Analytics
Esports
Fan Engagement & Experience
Sponsorships, Partnerships, & Brand Activations
Sports Advertising & Media
Sports Industry Landscape
Nasacar Cup Series Championship 2026.
Sports Marketing

Nascar’s been building a fan database for years. Will a larger fanbase follow?

The organization has a relatively advanced customer data platform, but personalization isn’t a silver bullet for leagues and teams.

Alyssa Meyers
PWHL team logos.
Sports Marketing

The PWHL slides into its fourth season with four new teams

League execs broke down the meaning behind each expansion team’s branding, and how they’re planning to keep fandom growing.

Alyssa Meyers
Williams F1 team at the 2026 Mexico Grand Prix.
Sports Marketing

Sports business exec Peter Kenyon on scoring business wins amid losses

“I’ve won with not the best team, and I’ve lost with the best team,” said Kenyon, the former CEO of Manchester United and Chelsea FC, and current board advisor for the Williams F1 team.

Alyssa Meyers
Nike's 2026 NYC Marathon ad copy for New York Times print.
Sports Marketing

Nike’s latest marathon campaign is in the pages of the New York Times

The sportswear giant sponsored the first-ever publication of the complete list of New York City Marathon finishers in the paper.

Alyssa Meyers
Surfers in the water at Snapper Rocks, Gold Coast.
Sports Marketing

How the World Surf League is leveraging fan data without tickets or arenas

The organization kicked off an audience segmentation initiative a few years ago, which stands to be supercharged when surfing takes the Olympic stage in 2028.

Alyssa Meyers
Photo collage showing the back of a cheerleader's head with Poppi soda cans as hair curlers, next to a photo of a group of 4 cheerleaders in their dressing room with cans in their hair and in their hands.
Sports Marketing

Poppi’s latest sports deal puts it ‘on the sidelines of culture’—literally

The prebiotic-soda brand announced an official sponsorship of the Dallas Cowboys with a post starring the team’s cheerleaders, exemplifying its nontraditional approach to sports.

Alyssa Meyers
Athletes on the field at Overtime's QB Showdown.
Sports Marketing

State Farm to sponsor Overtime’s inaugural girls flag football game

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

Alyssa Meyers

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