Sports Marketing
ESPN never had one official brand identity—until now
The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.
Sports Marketing
Sports Marketing
Sam Adams taps hometown roots in new campaign
The brand is kicking off a yearlong marketing campaign to promote its new variety pack created in collaboration with Boston sports icons.
Sports Marketing
How the NHL plans keep Olympic fans hooked through the Stanley Cup
Hockey fandom is booming, and the NHL is aiming to make it last. Plus, “we need to be likeable,” one exec said.
Sports Marketing
Why a pet food company went all-in on the Olympics and Paralympics
After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.
Sports Marketing
The art of the WNBA schedule release
Fans expect creative announcements of game schedules. If teams fail to meet them, “you’re gonna get trolled,” one CMO said.
Sports Marketing
How Good Good Golf is carving out its place in golf history
The golf brand, which got its start on YouTube, released a new campaign as part of an effort to build its reputation among "traditional golf audiences,” its marketing director said.
Sports Marketing
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
A bus tour kicking off today will give Unrivaled fans across three cities access to a mobile version of the Sephora glam room players use on game days.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
