Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
Sports Marketing
Sports Marketing
Why CarMax is switching up its messaging but sticking with sports
The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.
Sports Marketing
Jim Beam is taking its American roots to global fans with sports sponsorships
From MLB teams to US Soccer and the Cadillac F1 team, the bourbon brand’s sports marketing initiatives hit “global, national, and hyper-local” audiences, an exec said.
Sports Marketing
Exclusive: Google and McLaren extend partnership deal
Google is extending its multiyear agreement with the team and shifting its focus from Chrome to Gemini.
Sports Marketing
How Teton Ridge is roping in new fans for rodeo and Western sports
The western sports media and entertainment company recently rolled out its first slate of original content, including docuseries and lifestyle content.
Sports Marketing
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
The non-alcoholic beer brand recently renewed a deal with Ironman as it finds inroads into less brand-saturated sports.
.png)
Sports Marketing
Behind the scenes of the branding for the two newest PWHL teams
The Professional Women’s Hockey League recently rolled out the names, colors, and logos for the Seattle Torrent and Vancouver Goldeneyes, who will take to the ice for the first time this month.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
