The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
After organizing a community movement to bring pro women’s soccer to the city, “our best brand-builders” voted on the name and helped break ticket records.
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
The historic team kicked off the new year with a rebrand spanning, name, logo, and colors as it works to modernize and attract next-gen F1 fans.
Formula 1, flag football, and endurance races are among the properties primed for partnerships in 2026 and beyond.
Interest in the fitness race is “like a Taylor Swift concert,” one brand sponsor exec said, and marketers are looking to tap into the excitement.
The SEC sponsor recently claimed the naming rights to a college football bowl game, which will be known as the Bush’s Boca Raton Bowl of Beans this year.
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