Sports Marketing | Marketing Brew

Graphic showing Mondelēz brands and football team helmets.

Mondelēz is scaling up its sports marketing by going more regional

The company, which owns multiple snack brands, recently announced partnerships with the Kansas City Chiefs and five NCAA programs.

Alyssa Meyers

LA Galaxy players celebrate a goal against San Diego FC.

Sports Marketing

No LA Galaxy players competed in the World Cup. The team capitalized anyway

“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.

Alyssa Meyers

the New Jersey Fives pro pickleball team posing with the Raisin Bran sun mascot wearing jerseys reading "The Fibes" as part of a sponsorship deal with Raisin Bran

Sports Marketing

Why major brands are tapping into pro pickleball team sponsorships

The audience for the sport is growing, and teams are starting to pull in big brands with even bigger marketing budgets, like Kellogg’s Raisin Bran.

Alyssa Meyers

Jake from State Farm and Cam Skattebo standing side by side in a commercial.

Sports Marketing

State Farm gets personal with new NFL campaign

The insurance company, which has worked with Patrick Mahomes and Andy Reid, is adding Cam Skattebo, Fernando Mendoza, and Curt Cignetti to its talent roster.

Alyssa Meyers