The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.
From MLB teams to US Soccer and the Cadillac F1 team, the bourbon brand’s sports marketing initiatives hit “global, national, and hyper-local” audiences, an exec said.
Google is extending its multiyear agreement with the team and shifting its focus from Chrome to Gemini.
The western sports media and entertainment company recently rolled out its first slate of original content, including docuseries and lifestyle content.
The non-alcoholic beer brand recently renewed a deal with Ironman as it finds inroads into less brand-saturated sports.
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The Professional Women’s Hockey League recently rolled out the names, colors, and logos for the Seattle Torrent and Vancouver Goldeneyes, who will take to the ice for the first time this month.
Celsius and C4 Energy handed out a combined total of more than 10,000 cans over the course of the weekend as they looked to connect with runners and spectators.
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