Sports Marketing
Liquid I.V. plans ‘bold’ PSA in first-ever Super Bowl ad
So far, teasers for the campaign have shown “KPop Demon Hunters” star Ejae singing in an upscale bathroom and a janitor mopping a public restroom.
Sports Marketing
Sports Marketing
State Farm sets Super Bowl return with ‘Livin’ on a Prayer’ parody
The ad features a stacked cast including Keegan-Michael Key, Danny McBride, Hailee Steinfeld, and KATSEYE.
Sports Marketing
Beverage ads are flooding the Super Bowl, threatening to drown out beer brands
With an overflow of drink brands set to appear Sunday, AB InBev is still spending big—and sticking to proven messaging tactics.
Sports Marketing
As college sports look more professional, sponsors turn to high school
High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.
Sports Marketing
New York Road Runners rebrands amid a swelling interest in running
The nonprofit behind the New York City Marathon rolled out a new logo and tagline, its first new look in 15 years.
Sports Marketing
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Florida-based L’ange signed a two-year deal with the Panthers, the latest of several beauty brands to get involved with men’s sports.
Sports Marketing
Why Verizon’s Total Wireless is doubling down on UFC
“They’re the biggest, they’re the baddest,” a Total Wireless exec said.
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