Sports Marketing
Women’s college sports fans are getting more avid: report
Heading into March Madness, basketball leads the way in terms of fandom, with 64% of women’s college sports fans following hoops.
Sports Marketing
Sports Marketing
How Togethxr helped change women’s sports in its first five years
“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.
Sports Marketing
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade was the official sports drink of March Madness until this year, when the company swapped in its sister brand.
Sports Marketing
Inside Major League Soccer’s World Cup year marketing playbook
From its opening campaign to partnerships lasting beyond the World Cup, the league is primed to “pull every lever” in an effort to convert four-year fans into die-hard audiences.
Sports Marketing
ESPN never had one official brand identity—until now
The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.
Sports Marketing
Sam Adams taps hometown roots in new campaign
The brand is kicking off a yearlong marketing campaign to promote its new variety pack created in collaboration with Boston sports icons.
Sports Marketing
How the NHL plans to keep Olympic fans hooked through the Stanley Cup
Hockey fandom is booming, and the NHL is aiming to make it last. Plus, “we need to be likeable,” one exec said.
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