Sports Marketing
The Fire is back in Portland: Behind the brand of the city’s new WNBA franchise
Using a historic name for The Portland Fire, one of the league’s two 2026 expansion teams, “just feels right,” its interim team president said.
Sports Marketing
Sports Marketing
Why one podcast network is doubling down on women’s sports shows
After finding major success with Jason and Travis Kelce’s New Heights, Wave Sports & Entertainment went all in on women-led sports pods.
Sports Marketing
A year out from the World Cup, sponsors are stepping up their game
Some brands are approaching this month’s FIFA Club World Cup as a “testing ground” for next summer, one exec said.
Sports Marketing
Brandi Chastain on the evolution of the business of women’s soccer
“It really took generational time” for ad leaders “to see this as a corporate endeavor that could produce a lot of great attention,” she said.
Sports Marketing
Mountains and molehills: Salomon’s push beyond winter sports
The sports equipment brand has deep roots in winter mountain sports. Now, its global chief brand officer has ambitions to do more in the lifestyle space as well.
Sports Marketing
Sports organizations are beefing up their fan data and measurement tools
But smaller, more emerging sports still face obstacles when it comes to compiling and tapping into data about their audiences and athletes.
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