Sports Marketing

Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Athlete Marketing & Influencers
Commerce, Merchandising, & Licensing
Content, Storytelling, & Social
Data, Measurement, & Analytics
Esports
Fan Engagement & Experience
Sponsorships, Partnerships, & Brand Activations
Sports Advertising & Media
Sports Industry Landscape
Jeremiyah Love uses a Sharpie pen at a press conference to sign a contract in two photos, one of which is a close-up displaying his signature
Sports Marketing

How Sharpie found a way to position pens as an NFL staple

The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.

Alyssa Meyers
MLS CMO Radhika Duggal and Marketing Brew senior reporter Alyssa Meyers appear on set as part of a video interview
Sports Marketing

What MLS’s CMO learned from the World Cup summer

The summer of 2026 also marks two years at the league for CMO Radhika Duggal.

Alyssa Meyers
Paige Bueckers and Caitlin Clark high five during Basketball World Cup game.
Sports Marketing

Warner Bros. Discovery is embracing youth to hype the Basketball World Cup

The Team USA women’s roster skews younger, with Paige Bueckers, Angel Reese, and Caitlin Clark all making their senior national team debuts. The media company is using that to promote the tournament to viewers and advertisers.

Alyssa Meyers
Collage clockwise from top: Coco Gauf, a Black woman tennis player, sits in front of microphones at a press conference in front of Mercedes Benz logos, Taylor Fritz, a white man tennis player serving a ball while wearing an Oura ring on his middle finger, and a promotional image from Grey Goose showing a Honey Deuce cocktail, a pinkish drink with 3 melon balls skewered on a swizzle stick, being held up in front of a crowded tennis court.
Sports Marketing

Even luxury brands are adapting to the US Open ticket price surge

While premium sponsors may have some insulation from the rising price of attendance, many are also looking to attract fans outside the grounds.

Alyssa Meyers
Portland Fire mascot Rose, a pink, glitter-breathing dragon.
Sports Marketing

House of the dragon: How the Portland Fire found its mascot

Rose, a glitter-breathing dragon, made her debut on the team’s home court at the Moda Center in late August, and “the place went nuts,” a team exec said.

Alyssa Meyers
purple graphic reading "It's Crunch Time: Proud Partner and Sponsor of:" displaying Mondelēz brands Oreo, Ritz, Chips Ahoy!, and Sour Patch Kids, alongside football team helmets for NCAA teams University of Arkansas, University of Florida, University of Michigan, University of Southern California, and the University of Texas at Austin.
Sports Marketing

Mondelēz is scaling up its sports marketing by going more regional

The company, which owns multiple snack brands, recently announced partnerships with the Kansas City Chiefs and five NCAA programs.

Alyssa Meyers
LA Galaxy players celebrate a goal against San Diego FC.
Sports Marketing

No LA Galaxy players competed in the World Cup. The team capitalized anyway

“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.

Alyssa Meyers

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew