The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.
After the Olympics, North America’s Professional Women’s Hockey League is growing—and with the help of brands and broadcasters, the league isn’t planning to let the moment slip away.
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.
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