Sports Marketing

Hero image of people in the front seat of a car looking out the dashboard from Geico's Miles that Matter basketball docuseries.
Sports Marketing

Geico plans to stake its claim in women’s sports, starting with March Madness

The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.

Alyssa Meyers
Photo collage of Haley and Hanna Cavinder, two female basketball players, striking a pose on the court.
Sports Marketing

How sportsbooks plan to turn bracket-mania into long-term betting interest

BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.

Alyssa Meyers
Screenshots from @Jomboy_ on Instagram and @adam.botkin on TikTok
Sports Marketing

Growing down: How Major League Baseball is looking to capture younger audiences this season

Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.

Alyssa Meyers
Basketball players posing in Dick's March Madness campaign ad.
Sports Marketing

Dick’s, Nike go all in on basketball with star-studded March Madness ads

Diana Taurasi and Lil Dicky star as basketball scouts in a co-branded campaign running for the duration of the men’s and women’s tournaments.

Alyssa Meyers
Collage of screenshots of Amica and Figs ad campaigns with pro athletes.
Sports Marketing

As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them

Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.

Alyssa Meyers, Kristina Monllos
Four stills from the Atlanta Braves' latest ad campaign, with "We Are Braves Country" written in white on a blue background the right and stills of athletes holding bats, gloves, and posing in their uniforms in a studio on the left
Sports Marketing

How the Atlanta Braves are fostering fandom across six states

The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee.

Alyssa Meyers
Boston Legacy FC players in kits sitting in chairs on field
Sports Marketing

Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early

“We don’t want to replace someone else’s jersey patch,” CMO Sean Gilpin said. “To be a founding partner is a unique opportunity to really have credibility in the relationship with the fans.”

Alyssa Meyers

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew