Brand Strategy
Why brands are racing to get involved in running clubs
Netflix partnered with New York’s Lunge Run Club to help promote its new series “Nobody Wants This.”
Streaming
Sports Marketing
Unrivaled, the new women’s basketball league, wants brands in its court
The league’s high-profile investors include Megan Rapinoe and Steve Nash.
Ad Tech & Programmatic
Streamers keep leaning in on shoppable ads. Who will get it right?
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
TV & Streaming
How the streamers are stacking up, mid-2024 edition
Price hikes and password crackdowns continue, and some streamers continue to move toward profitability.
TV & Streaming
For the TV industry, what’s old is new again
Streamers are embracing tried-and-true strategies like bundles, live sports, and, yes, even more ads.
TV & Streaming
Netflix counts 40 million on ad tier amid further push into live sports
The streamer will air NFL Christmas Day games and is looking to bring advertisers in on live sporting events.
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