We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.
The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”
Here’s what we’ll be paying attention to at the cultural event, which spans film, brand strategy, music, creators, tech, and so much more.
The beverage start-up hopes advertisers are thirsty for a new marketing channel.
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