TV & Streaming
Advertisers are still knocking on Netflix’s door, co-CEO says
The streamer isn’t “seeing any signs of softness” with buyers ahead of upfronts, Greg Peters said during the company’s quarterly earnings.
Upfronts
Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Tech & Programmatic
When will advertisers press play on gaming?
Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.
Social & Influencers
Now creators have their own upfronts, too
At the inaugural Spotter Showcase, reps for MrBeast, Dude Perfect, and The Try Guys vied for ad attention while laying out content plans.
TV & Streaming
Warner Bros. Discovery is all in on clean rooms this upfronts season
We sat down with WBD’s ad sales research boss to discuss how the company is evaluating clean-room efficiency.
TV & Streaming
For the TV industry, what’s old is new again
Streamers are embracing tried-and-true strategies like bundles, live sports, and, yes, even more ads.
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