Netflix execs say ad sales revenue is set to double this year
The streamer, which has nearly completed its upfront, grew overall revenue 16% in the quarter, it announced Thursday.
The streamer, which has nearly completed its upfront, grew overall revenue 16% in the quarter, it announced Thursday.
Peacock accounted for nearly a third of advertiser commitments.
Sports, simplified streaming, and Steve Aoki were just some of the things attendees saw this year
Comedians like Seth Meyers, Seth MacFarlane, Jimmy Kimmel, Conan O’Brien, and Jamie Foxx took shots at rivals and lampooned the state of the industry throughout the week.
The platform put its streaming dominance and 20-year history of cultural impact on display Wednesday night.
At the streamer’s third upfront presentation, execs highlighted new ways to buy and target viewers, but other capabilities are still a year away.
“The good news is I have a drawer full of stationary from the last time around,” HBO CEO and chair Casey Bloys joked at the company’s annual upfront presentation.
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