March Madness
Dick’s, Nike go all in on basketball with star-studded March Madness ads
Diana Taurasi and Lil Dicky star as basketball scouts in a co-branded campaign running for the duration of the men’s and women’s tournaments.
March Madness
Don't miss a beat from March Madness. Marketing Brew provides on-the-ground coverage and key takeaways from March Madness to keep you in the loop.
March Madness
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
March Madness
State Farm taps Jason Bateman, not athletes, for March Madness ad
The insurance brand’s campaign, “Bateman vs. Batman,” is meant to appeal to a wide base of viewers during and after the college basketball tournament.
March Madness
ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
The company is looking to drive signups to its Tournament Challenge and introduce users to other fantasy games and products.
March Madness
By the numbers: A record year for women’s March Madness
The national championship was the most-watched basketball game—men’s or women’s, college or pro—since 2019.
March Madness
Women’s Final Four and championship March Madness inventory is sold out
“The hardest part was trying to find space for everybody,” one exec said.
March Madness
Men’s March Madness ad inventory is all but sold out
Auto, QSR, financial services, and insurance brands are among the major advertisers in this year’s tournament.
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