Super Bowl

Stay ahead of the curve with the latest in super bowl. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Super Bowl LX: New England Patriots v Seattle Seahawks
Super Bowl

Super Bowl ad inventory is already sold out

Disney’s announcement came about a month ahead of when NBCU announced its sellout last September.

Alyssa Meyers
Levi's Stadium during Super Bowl LX
Super Bowl

Budweiser clocks another Super Bowl ad win in recall report

Unaided brand awareness and plot attribution of this year’s top Super Bowl ads was up from 2025, according to a new report from Big Chalk.

Alyssa Meyers
Super Bowl LX halftime show Bad Bunny Lady Gaga
Super Bowl

Super Bowl 2026 brings in 125 million viewers, down slightly from last year

Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.

Jasmine Sheena
Robotic hands with a green backdrop, a screenshot from OpenAI's 2026 Super Bowl ad
Super Bowl

OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads

“We so strongly believe in people and that these are tools to extend, not replace, people,” Kate Rouch told us.

Kristina Monllos
Clydesdale from Budwesier 2026 Super Bowl commercial
Super Bowl

Budweiser won the Super Bowl

The beer giant topped USA Today’s Ad Meter for the 10th time and scored highly on several other ad rankers.

Alyssa Meyers
Photo collage featuring Super Bowl ads that reference poop, including Jason Kelce standing with a shovel near a steaming mound of manure, William Shatner wearing a bandolier made of mini Raisin Bran boxes, and a can of beer from Columbia Sportswear made with bear poop
Super Bowl

This Super Bowl, the ads are in the toilet. Literally

“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.

Kelsey Sutton
Backstreet Boys pose mid song in front of a crowd of customers as film crew capture it on camera.
Super Bowl

Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film

Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.

Jennimai Nguyen

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