Super Bowl
Budweiser clocks another Super Bowl ad win in recall report
Unaided brand awareness and plot attribution of this year’s top Super Bowl ads was up from 2025, according to a new report from Big Chalk.
Super Bowl
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Super Bowl
Super Bowl 2026 brings in 125 million viewers, down slightly from last year
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
Super Bowl
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
“We so strongly believe in people and that these are tools to extend, not replace, people,” Kate Rouch told us.
Super Bowl
Budweiser won the Super Bowl
The beer giant topped USA Today’s Ad Meter for the 10th time and scored highly on several other ad rankers.
Super Bowl
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Super Bowl
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.
Super Bowl
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
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