Upfronts
The best jokes from this year’s upfronts
Seth Meyers, Jimmy Kimmel, and other comedians at the week’s presentations didn’t hold back.
Upfronts
Stay ahead of the curve with the latest in upfronts. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Upfronts
At Upfronts, Warner Bros. Discovery focuses on cultural influence over showmanship
The company promised a short but “impactful” presentation.
Upfronts
YouTube puts creators of all sorts first at this year’s Brandcast
As the platform continues to dominate streaming, it showcased its breadth of content for advertisers—and its depth of financial opportunities for the people who make it.
Upfronts
At upfronts, Netflix says its vast library is what makes it ‘formidable’
The streamer emphasized its ability to bring advertisers close to the IP that people want to watch—and the fact that it has so much to watch in the first place.
Upfronts
Sports, stars, singing: With new CEO, Disney maintains splashy upfront strategy
Beyond its Super Bowl rights, its EVP of sales emphasized that it’s “a year of live” at The House of Mouse.
Upfronts
Fox sticks to its upfronts script, focusing on streaming and sports
Network execs also touted the reach of Fox News and the company’s overall tech and measurement capabilities.
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