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Marketing Brew

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Fluency

Conductor

Join Marketing Brew to explore how smarter data strategies turn disconnected signals into seamless customer experiences that drive loyalty, trust, and retention. Learn how leading brands move beyond metrics to build relationships rooted in relevance and connection.

All in Sync: Building Customer Loyalty through Connected Data

As privacy laws tighten, cookies vanish, and AI reshapes the landscape, marketers face mounting challenges in attribution and measurement. Join Marketing Brew and Ibotta to explore smarter KPIs, first-party data strategies, and AI-driven insights that are helping brands cut through the noise and drive growth.

Attribution Reimagined: Building the Right Models for the Right Outcomes

Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Effectively integrating AI and automation

Find the right AI writing tool for you

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Kelsey Sutton

Ryan Barwick

Jasmine Sheena

Kristina Monllos

Quarter century project: Marketing over the last 25 years

The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.

Podcasts created a new media category. Where do they go from here? 

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

Women’s soccer, after years of being sidelined, is finally in the big leagues

A campaign hinting at a major career decision riled up some fans, but it led to “all-time high” engagement rates for the brand, its CMO said.

Hennessy’s LeBron James ad sparked controversy—and record engagement

Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last? 

How Instagram built (and potentially restricted) the link-in-bio industry

Screenshots: @edixonki/YouTube, @Gushers/YouTube


Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.

‘A safe bet’: Brands are digging into their ad archives for creative inspiration 

Binoy Zachariah, an artist and content creator, said he found an unexpected use for his Owala water bottle—and the brand sent him an out-of-the-ordinary PR package.

How a home invasion turned into marketing gold for Owala

Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.

How Netflix blew up the TV industry—and shaped a new one

Alex Kalatzis, director of marketing and communications at Tower 28, shared how the beauty brand strategically uses skits to drive results.

How Tower 28 is using scripted comedy to break through on social

Celsius and C4 Energy handed out a combined total of more than 10,000 cans over the course of the weekend as they looked to connect with runners and spectators.

Energy drink brands left the gym for the NYC marathon

The Latest Marketing News

Coworking with Sophie O’Rourke

Energy drink brands left the gym for the NYC marathon

‘A safe bet’: Brands are digging into their ad archives for creative inspiration

How Tower 28 is using scripted comedy to break through on social

Hennessy’s LeBron James ad sparked controversy—and record engagement

Quarter century project: Marketing over the last 25 years

How Netflix blew up the TV industry—and shaped a new one

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

Events

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Resources

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Effectively integrating AI and automation

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Topics

Get marketing news you'll actually want to read

Energy drink brands left the gym for the NYC marathon

The Latest Marketing News

Coworking with Sophie O’Rourke

Energy drink brands left the gym for the NYC marathon

‘A safe bet’: Brands are digging into their ad archives for creative inspiration

How Tower 28 is using scripted comedy to break through on social

Hennessy’s LeBron James ad sparked controversy—and record engagement

Quarter century project: Marketing over the last 25 years

How Netflix blew up the TV industry—and shaped a new one

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

Events

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Get marketing news you'll actually want to read

Resources

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Effectively integrating AI and automation

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Topics