Webinars

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Challenge: Insurance is a low-interest, infrequent-purchase category, making brand tracking and impact measurement complex.

. Brands must use the right metrics to drive decisions.

How to measure long-term brand equity in insurance

Understanding brand salience, fluency, and predisposition

Tools and benchmarks for tracking success

Speakers

Questions?

Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

Light blue magnifying glass on a teal background.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

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Today’s marketers face a familiar paradox: the need to produce more content than ever, while teams, budgets, and timelines remain under pressure. The traditional creative process can’t keep up, leading to missed opportunities, stagnant campaigns, and creative fatigue.

Join Mirage Studio for an eye-opening webinar on how AI-generated, UGC-style content flips the script on cost, speed, and creative control.

Mirage Studio will show how AI is reshaping ad production so speed and scale no longer mean sacrificing brand integrity. In a landscape of spiraling talent fees, contract headaches, and inconsistent quality, AI can actually help speed you up, making video creation and performance testing easier than ever.

You’ll see Mirage Studio in action: from turning a brief into a finished video in hours, to using generated actors you own outright, to the brand-safe guardrails that keep legal teams happy. They’ll unpack a fresh case study, run a live demo, and give you a practical playbook for scaling unlimited ad variations you can localize in seconds.

The hidden costs and bottlenecks in traditional creator workflows—and how they’re impacting 2025 CPMs

How AI-driven “design-as-you-generate” lets you tweak scripts, actors, voices, and lighting *before* the render finishes

Real-world results: 95% faster turnaround, and test-at-scale velocity that beats ad fatigue

Compliance, IP, and brand-safety answers your legal team can love

How Mirage Studio can help you create fresh, on-brand creative for your top channels

Ready to streamline your creative process and hit your performance targets? Save your seat now.

Marketers are under pressure to produce more content with fewer resources, but AI-generated, UGC-style creative is changing the game. See how Mirage Studio helps brands cut costs, speed up production, and scale video ads without sacrificing quality or control.

How AI Can Scale and Unblock Video Production

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Small teams are learning they can do more with less, as 74% of lean teams say they believe AI helps them stay competitive with larger businesses. In this webinar, ActiveCampaign will discuss how AI can eliminate resource disadvantages that traditionally favor big teams and how marketers can maximize campaign performance with AI.

What you’ll take away from this webinar:

The David vs. Goliath reality—How small teams and agencies really feel about using AI to stay competitive

The AI maturity landscape—What trends to expect in each maturity stage and how teams can elevate their own AI maturity

Closing the gap—77% of marketers using AI feel more confident in their work quality, giving teams the confidence they need to compete for bigger clients

Small teams are using AI to compete like big ones—74% say it levels the playing field. Join ActiveCampaign to learn how AI can boost performance, close resource gaps, and give marketers the confidence to win bigger clients.

How AI Helps Small Teams and Agencies Deliver Fortune 500 Results

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How can a small team consistently deliver some of the most clever, high-impact creative in the industry?

In this exclusive behind-the-scenes session, LucidLink will explore how Sandwich—the agency known for standout campaigns for top tech brands like Slack, Square, and Airbnb—combines sharp creative thinking with a scrappy, automation-powered workflow. With just four core team members, they’ve built a scalable production model that keeps budgets lean, freelancers happy, and quality sky-high.

You’ll hear how they use LucidLink to collaborate remotely, streamline post-production, and move from idea to final cut with remarkable speed and precision—without compromising the creative integrity they’re known for.

Whether you're leading a creative team or building one from scratch, this conversation will leave you inspired to rethink what’s possible with the right tools and mindset.

Discover how Sandwich, a small but mighty creative team, uses LucidLink and smart workflows to deliver big-impact campaigns for top tech brands without sacrificing speed, budget, or creative quality.

How Sandwich Scales Creativity with a Team of Four

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Marketers love to talk about full-funnel strategy, but most campaign strategies are built on outdated assumptions, generic messaging, one-size-fits-all creative, and broad-reach media plans that overlook one of the biggest drivers of performance: 

In this fast-paced, myth-busting session, DAC, an international full-funnel media agency, joins Marketing Brew to expose the biggest misconceptions holding marketers back from unlocking true full-funnel impact. We’ll also explore the marketing components that could be foundational for relevance with your target audiences.

Think you’ve mastered full-funnel strategy? This myth-busting session will challenge what you think drives performance.

Marketing isn’t One-Size-Fits-All

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In this new era of marketing, you can’t overlook the power of AI—especially since machine learning can give human insight a major boost. Join SurveyMonkey as they dive into the AI trends that could define marketing research in 2025. Find out what to keep an eye on and why these trends can drive more successful insights.

In this webinar, SurveyMonkey will cover:

How the latest AI technology streamlines marketing workflows

Why real-time data is crucial for messaging

Learn about opportunities that enable growth, and the actionable next steps that can help SMBs strategically scale.