Cannes
How to tackle the beach at Cannes Lions, according to Colin & Samir
The creator duo Colin Rosenblum and Samir Chaudry shared what their years of attending the festival have taught them and how creators can get the most out of attending.
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Cannes
How Snap is emphasizing online joy
At Cannes Lions, Chief Business Officer Ajit Mohan walked us through how the platform is aiming to stand out in a sea of AI offerings—and as being offline is cooler than ever.
TV & Streaming
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
Brand Strategy
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered Arrival to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
Cannes
Cannes 2026: That’s all, folks
As activity on the Croisette winds down, we’re going out on a podcast high.
Cannes
Cannes 2026: It’s getting hot in here
With the jet lag wearing off on Day 2, insights are heating up along with the temperatures.
TV & Streaming
‘Not Suitable for Work’ is very suitable for brands
The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.
Brand Strategy
Why AT&T gave $1.2 million to first-time feature filmmakers
The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
Brand Strategy
En pointe: Why brands are embracing the aesthetics of ballet
In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.
Brand Strategy
How Focus Features is building deeper film engagement on gaming platforms
With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.