Jennimai Nguyen

Reporter, Marketing Brew

Jennimai is a reporter at Marketing Brew covering social media and entertainment. Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.

A woman wearing a blazer, shorts, and athletic shoes steps out her house's front door into a yard with a sprinkler spraying water and green grass.
Brand Strategy

Merrell’s pitch to non-outdoorsy consumers: Go outside instead

The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.

Jennimai Nguyen
The DR Dutton Ranch logo in fiery flame-like font projected across a high rise hotel building facade in Austin.
TV & Streaming

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.

Jennimai Nguyen
Two small SXSW banners hang from a lamppost with the Texas capitol building in the background
Brand Strategy

To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others

The entertainment industry and creator economy grappled with AI tension, while consumer brands may be a step behind what’s coming next, experts told us.

Jennimai Nguyen
A purple sign center stage that reads Tubitopia. and a darkened full crowd sitting in front of the stage.
TV & Streaming

Tubi promises passion and performance at NewFronts

The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.

Jennimai Nguyen
Headshot of Kimberly Francella-Faver, a woman with long wavy brown hair parted on the side, smiling at the camera.
TV & Streaming

For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come

We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.

Jennimai Nguyen
Emma Chamberlain poses with a fan for a selfie on the SXSW red carpet.
Social & Influencers

Creators were all over SXSW. What does that mean for the industry?

The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”

Jennimai Nguyen
Spotter creators stand on stage with Spotter executives in front of an image displaying "Creator TV. Always on, longform episodic programming."
Social & Influencers

Is creator TV the next era of television?

At its second annual Showcase, the creator platform Spotter argued that longform creator content represents the future of entertainment.

Jennimai Nguyen
a SXSW balloon in the city of Austin
Brand Strategy

Cool merch, the WBD deal, and AI forever: What we’re expecting from SXSW

Here’s what we’ll be paying attention to at the cultural event, which spans film, brand strategy, music, creators, tech, and so much more.

Jennimai Nguyen
Three women in Regency-era clothing pushing a fainting couch down a street on a skateboard
TV & Streaming

Is ‘Bridgerton’ set to become the next ‘Stranger Things’?

For the show’s fourth season, brand collabs were plentiful, despite any potential Regency-era obstacles.

Jennimai Nguyen
Photo collage showing a beauty-themed escape room and Tana Mongeau, a woman with long blonde hair, applying make-up.
Social & Influencers

To build connection with its audience, MCoBeauty is taking escapism to a whole new level

The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.

Jennimai Nguyen