Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Jennimai is a reporter at Marketing Brew covering social media and entertainment. Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Brand Strategy
Bad Bunny brought new audiences to the Super Bowl. Why didn’t more brands lean in?
While brands like e.l.f. and Duolingo went all in on Latin influence for their campaigns, representation remained minimal, one expert said.
Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Brand Strategy
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.
Brand Strategy
Starstruck: Why brands sponsor film festivals like Sundance
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
TV & Streaming
Racing ahead: Why platforms like Tubi are asking creators to make programming
YouTube creator Kinigra Deon’s exclusive Tubi series was a sprint to the finish, but her ability to create it quickly was an advantage over traditional Hollywood timelines, an exec said.
TV & Streaming
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Limited-edition product will roll out in tandem with the Netflix show’s release schedule as the brand, which is “choiceful about collaborations,” taps into fan excitement.
Brand Strategy
A trip to the cinema: How theaters plan to entice moviegoers and advertisers in 2026
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
Data & Tech
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
Brand Strategy
Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.