Social & Influencers
For Cakes Body, the next phase of its founder-led marketing is owned entertainment
The TikTok-native nipple-cover brand is launching Cakes Media, a socially native entertainment company dedicated to episodic storytelling.
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
TV & Streaming
‘Dancing with the Stars’ waltzes into new season with record number of advertisers
With four season-long sponsors and seven custom sponsors, the fan-beloved dance competition is in high demand with brands, a Disney exec told us.
Brand Strategy
At TelevisaUnivision’s PJ Fest, NYX went dancing with its Latina audience
The beauty brand powered the first event in TelevisaUnivision’s experiential expansion of Premios Juventud, its longstanding youth music awards show.
Social & Influencers
5 years in, the brand ROI from sorority rush is only growing
The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may devote around a third of their back-to-school marketing budgets to the phenomenon.
Brand Strategy
How FX brought a slice of the ‘Adults’ life to life
Ahead of the sitcom’s second season, FX tapped into typical young-adult experiences and locations to drum up excitement.
Social & Influencers
‘How could you re-create perfection?’: Inside Astral Tequila’s microdrama homage to ‘Practical Magic 2’
The young tequila brand is hoping to connect with new and returning audiences engaging with the supernatural sequel.
TV & Streaming
Why göt2b jumped to sponsor ‘Dancing With The Stars: The Next Pro’
Jacqueline Amorello, senior brand manager at the company, said there was a “gut feeling” that the spinoff show would be a success.
Brand Strategy
How K18 made its Tumblehair activation, a giant ball of actual human hair
With the help of an agency partner, the beauty brand collected billions of hair strands, sewed them together, and pushed the resulting mass through NYC.
Social & Influencers
‘We want people to feel something’: Why Nuuly is taking a chance on microdramas
For its fall campaign, the clothing rental company is forgoing an omnichannel strategy for a social-only microdrama release.
Social & Influencers
For most creators, the career remains a side hustle: report
Most don’t bring in more than $10,000 annually from their work, according to a new survey conducted by the influencer marketing platform CreatorIQ.