Brand Strategy
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
The studio brought elements of the film to the real world to deepen fan engagement and get people talking.
Jennimai is a reporter at Marketing Brew covering social media and entertainment. Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
TV & Streaming
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
Brand Strategy
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Advertisers are taking cinematic liberties with longer lengths and Hollywood-style direction in their campaigns—but the approach comes with some risk.
Social & Influencers
Why fan edits are movie marketing magic
The distinct social media content format is peak fan expression, and it also helps entertainment brands like Lionsgate drive awareness about its properties.
Sponsored by Caliber
Social & Influencers
How a home invasion turned into marketing gold for Owala
Binoy Zachariah, an artist and content creator, said he found an unexpected use for his Owala water bottle—and the brand sent him an out-of-the-ordinary PR package.
Sponsored by Caliber
TV & Streaming
Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez breaks down how her marketing background did and didn’t help her clinch the title of Innovator of the Year on the marketing business reality TV show.
Social & Influencers
An Unwell addition: What Alex Cooper’s creative agency is bringing to the celebrity advertising world
As celebrity-led agencies continue to proliferate, Cooper’s team is looking to connect with audiences beyond viral moments.
Sponsored by Caliber
TV & Streaming
What Apple TV’s subtle name change might signal in streaming
Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.
Social & Influencers
Creators prepare for takeoff as YouTube content comes to Delta planes
YouTube creators like MrBeast, Kinigra Deon, and Michelle Khare have landed on a new way to find audiences.
Sponsored by Caliber