Brand Strategy
How K18 made its Tumblehair activation, a giant ball of actual human hair
With the help of an agency partner, the beauty brand collected billions of hair strands, sewed them together, and pushed the resulting mass through NYC.
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Social & Influencers
‘We want people to feel something’: Why Nuuly is taking a chance on microdramas
For its fall campaign, the clothing rental company is forgoing an omnichannel strategy for a social-only microdrama release.
Social & Influencers
For most creators, the career remains a side hustle: report
Most don’t bring in more than $10,000 annually from their work, according to a new survey conducted by the influencer marketing platform CreatorIQ.
Brand Strategy
Trying to personify your brand? Consider a puppet
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
Brand Strategy
How to pull off a brand pop-up
From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind.
Social & Influencers
Inside ‘Outside Tonight,’ the internet’s late-night show
Julian Shapiro-Barnum, the creator most known for series like “Recess Therapy” and “Celebrity Substitute,” is trying to re-create the genre for an online audience, and brand support is what makes it all possible.
Sports Marketing
The Kansas City Current’s marketing coach is ‘Ted Lasso’
The character from the beloved Apple TV show got top billing during the World Cup—including a World Cup watch party at the NWSL team’s stadium.
Brand Strategy
For CMOs, fandom is simply too powerful to ignore
From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.
TV & Streaming
How brands tapped into the coastal elegance of ‘The Five Star Weekend’
Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.
Cannes
How to tackle the beach at Cannes Lions, according to Colin & Samir
The creator duo Colin Rosenblum and Samir Chaudry shared what their years of attending the festival have taught them and how creators can get the most out of attending.