Jennimai Nguyen

Reporter, Marketing Brew

Jennimai is a reporter at Marketing Brew covering social media and entertainment. Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.

empty rows of movie theater seats
Brand Strategy

A trip to the cinema: How theaters plan to entice moviegoers and advertisers in 2026

Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.

Jennimai Nguyen
A graphic with 3 parts; an AI hand holding a mouse, a laptop screen with binary code and a woman giving a presentation
Data & Tech

How CMOs are thinking about AI in 2026

Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos
A business woman from behind next to a road block
Brand Strategy

Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026

CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos
a pink van for a pop-up event, a woman standing in front of a slide with pie charts, and a red carpet, compiled in a collage indicating CMO priorities for 2026
Brand Strategy

CMOs on their biggest priorities for 2026—excluding AI

From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos
a woman holding a mobile phone with thumbs-down emojis and a bullhorn around her
Brand Strategy

Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends

“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos
Bowen Yang, dressed in a suit and wearing glasses, points toward the ceiling in an office, in a still from an ad campaign from Zoom promoting the video conferencing tool's AI functionalities
Brand Strategy

Zoom looks to reshape its story with its biggest brand campaign yet

A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.

Jennimai Nguyen
A person holding a phone that has a dove carrying an olive brand on the screen
Brand Strategy

Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies

There’s power in “recognizing and rewarding your everyday customers,” one marketer said.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos
Doritos, Pringles, Coca-Cola, and Reebok products in a Stranger Things-esque environment
TV & Streaming

Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’

The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships

Jennimai Nguyen
Screenshots of Maybelline's microdrama ad, showing Lacey Chabert applying concealer, speaking with Dustin Milligan, and holding the concealer between their hands.
Social & Influencers

‘Something super bingeable’: why Maybelline released a holiday microdrama

The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.

Jennimai Nguyen
four mobile phone screens displaying a sample version of what Spotify's "Wrapped Advertising" feature might look like for an advertiser, including stats like the number of minutes ads were streamed and where ads showed up
Data & Tech

Spotify Wrapped is for advertisers, too

This year, brands can access insights like total ad streaming minutes and impressions.

Jennimai Nguyen