Social & Influencers
Inside One/Size’s oily F1-driven campaign
The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Upfronts
At upfronts, Netflix says its vast library is what makes it ‘formidable’
The streamer emphasized its ability to bring advertisers close to the IP that people want to watch—and the fact that it has so much to watch in the first place.
Brand Strategy
The era of the microdrama is here
Six years after Quibi folded, short-form, serialized content is having a moment with creators and brands. Is it here to stay?
Upfronts
TelevisaUnivision focuses on ‘moving’ Hispanic audiences with more sports, streaming
With a new US ad sales chief at the helm, the Spanish-language giant is emphasizing sports, streaming, and cultural moments.
Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.
Social & Influencers
Polymarket and Kalshi are turning TV programming into one big casino
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Social & Influencers
‘The creative is coming out of the internet’: What this year’s Webby winners say about advertising
We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.
Social & Influencers
Why ‘Brandchella’ still has staying power
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Social & Influencers
The advertising, media, and PR award winners from the 30th annual Webby Awards
Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.