Data & Tech
Climbing gas prices could be a golden opportunity for struggling EV market
Marketing teams “should not let go of this opportunity to increase the volume of outreach to prospective buyers,” one source told us.
Jordyn Grzelewski
Jordyn is a senior enterprise tech reporter focusing on transportation for Morning Brew Inc. She previously covered the automotive industry for The Detroit News. Prior to that, she worked at The Cleveland Plain Dealer and The Youngstown Vindicator.
Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”