Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
The ‘Staples Baddie’ shares the secrets behind her viral success
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Social & Influencers
Pulling back the curtain: Expert tips on sharing brand backstories
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
Social & Influencers
Partiful doesn’t want to be “unhinged”—it wants to be ubiquitous
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
Social & Influencers
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
Social & Influencers
Creators showed up at this year’s Super Bowl ‘more than ever’
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Brand Strategy
Can health messages break through during this year’s Super Bowl?
Doug VanDeVelde, chief growth officer at WK Kellogg Co, seems to think so, telling us, “it’s fiber time.”