Brand Strategy
Coworking with Kate Fairweather
She’s co-founder and head of human behavior at Electric Innovation.
Kelsey is an editor at Morning Brew where she leads the media and marketing publication Marketing Brew and hosts the Webby Award–winning podcast “Marketing Brew Weekly.” She also occasionally writes about the business of television. Prior to joining Morning Brew as a reporter, she spent three years at Adweek covering streaming TV and platforms like TikTok and Facebook. She began her career as a media reporter at Politico where she covered digital media businesses and the intersection of media and politics. Her reporting has also appeared in Mic and Columbia Journalism Review.
Brand Strategy
Coworking with Bryant Kohler
He’s managing director, partner, Conscious Minds.
Social & Influencers
Coworking with Monica Tailor
She’s chief social marketing officer at McCann and global co-managing director of McCann Content Studios.
Brand Strategy
Inside the marketing strategy powering Shinola’s ‘new era’
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
Cannes
Why this marketer believes ‘less is more’ in marketing
Raja Rajamannar, Mastercard’s former CMCO, said that in an age of digital overload, brands should be wary of adding to the clutter.
Cannes
How Southwest Airlines is looking to bring hospitality to the skies
The brand’s top marketer and GSD&M agency partner shared how long-term partnerships are helping to steer the brand.
Cannes
Why this Cannes juror thinks community-building is a winning strategy
At Cannes Lions, Ellie Bamford, chief strategy officer, North America, VML, told us why she thought humanity—not AI—was front and center in this year’s winning work.
Cannes
Why Hinge is looking to give Gen Z tools to connect
At Cannes Lions, we spoke with CMCO Tamika Young about the brand’s messaging and why it’s investing in IRL connections.
Cannes
How Stanley 1913 is aiming to own the summer of soccer
At Cannes Lions, Ben James, the brand’s EMEA GM, talked about the global strategy powering its expansion into soccer and stewardship of a legacy brand.
Cannes
Yahoo’s CMO wants to make longtime loyalists proud
At Cannes Lions, CMO Josh Line walked us through his approach to modernizing the 31-year-old internet brand.