How Southwest Airlines is looking to bring hospitality to the skies
The brand’s top marketer and GSD&M agency partner shared how long-term partnerships are helping to steer the brand.
Kelsey is an editor at Morning Brew where she leads the media and marketing publication Marketing Brew and hosts the Webby Award–winning podcast “Marketing Brew Weekly.” She also occasionally writes about the business of television. Prior to joining Morning Brew as a reporter, she spent three years at Adweek covering streaming TV and platforms like TikTok and Facebook. She began her career as a media reporter at Politico where she covered digital media businesses and the intersection of media and politics. Her reporting has also appeared in Mic and Columbia Journalism Review.
The brand’s top marketer and GSD&M agency partner shared how long-term partnerships are helping to steer the brand.
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Gen Z is the target audience for many consumer-facing brands at Cannes Lions.
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