Salesforce Trends in Generative AI for Marketing

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In partnership with YouGov, Salesforce conducted a survey on generative AI from May 18 to May 25, 2023. The survey included responses from more than 4,135 full-time employees across various departments, such as sales, service, marketing, and commerce. Out of these, 1,029 full-time marketers working in companies of different sizes and sectors from the United States, United Kingdom, and Australia participated in the survey, which was conducted online. The figures have been weighted and represent all full-time employees aged 18 and above in the United States, United Kingdom, and Australia.

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