antitrust

House Judiciary Subcommittee on Antitrust Says Facebook and Google Enjoy Monopoly Power

If approved, the House Judiciary subcommittee’s recommendations could lead Congress to break up parts of both Google and Facebook.
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Francis Scialabba

· less than 3 min read

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Yesterday, the House Judiciary subcommittee on antitrust released its Big Tech monopoly investigation findings after a long 16 months. The committee's recommendations represent the most dramatic proposed changes to competition law since the time you beat your whole family at Monopoly.

Here's what the report had to say about the digital ad duopoly, beyond the general idea that Facebook, Alphabet, Amazon, and Apple have monopoly power.

Facebook: The investigation cited Facebook’s acquisition of Instagram as potentially anti-competitive. The report also concluded that Facebook enjoys monopoly power in the online advertising and social networking markets—to which marketers say “It took you 16 months to figure that out?”

Google: As one might have expected, Google was found to have monopoly power in online search and search advertising markets. What does that mean? I don’t know, Google it.

  • Just kidding. The report specifically noted that Google functions as an “ecosystem of interlocking monopolies” that it reinforces by linking together user data across platforms to increase its power.
  • The report brought up concerns with Google’s ad tech stack, but it didn’t cite it as a point of monopoly power.

Bottom line: If approved, the House Judiciary subcommittee’s recommendations could lead Congress to break up parts of both Google and Facebook—but GOP lawmakers will likely push back on certain recommendations.

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