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Weed Won the Election—Here’s What that Means for Cannabis Marketers

Cannabis advertisers are probably feeling pretty dope after this election.
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Francis Scialabba

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No, not the Panic! At The Disco song—although you know I love them. Cannabis advertisers are probably feeling pretty dope after this election. If you missed it in the daily edition of Morning Brew last week…

  • Arizona, Mississippi, Montana, New Jersey, and South Dakota all passed legislation legalizing some form of marijuana use.
  • And Governor Andrew Cuomo said New York’s conditions will be “ripe” for legalization by next year.

Platform changes: Platforms like Twitter and Facebook that currently don’t allow paid ads for cannabis products haven’t changed their tune yet—and probably won’t until the U.S. legalizes 420 blazing it on a national scale.

Looking ahead: November 2020’s wave of state legalizations creates a pathway for national legalization that could make cannabis advertisers’ lives much easier. Until then, cannabis marketers should work on brand building, which will pay off when supply starts to outweigh demand in the coming years.

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.