Vimeo Adds New Integrations with HubSpot, Mailchimp, Constant Contact

Hot take: Video platform Vimeo, aka the place my editor used to upload his skateboarding videos, might become more than that to marketers soon.

• Today, Vimeo announced new and enhanced integrations with HubSpot, Mailchimp, and Constant Contact.
• Additionally, it announced tools that allow users to add customizable contact forms to their videos, sync form submissions directly to their preferred email marketing platform, and engage prospects with in-email video GIFs.

Vimeo’s goal? Improving your lead gen strategy.

• “With Vimeo’s new integration with HubSpot’s CRM platform, leads generated within these videos seamlessly flow into a company’s marketing and sales engine,” said Scott Brinker, VP of platform ecosystem at HubSpot, in a press release shared with Marketing Brew.
• And Mark Kornfilt, Vimeo’s chief product officer, said video content has the potential to dramatically increase CTRs (click-through rates), converting viewers into new customers.

Looking ahead

Love them or hate them, you’ve probably used HubSpot, Mailchimp, or Constant Contact in your marketing career thus far—which might make you feel that much more comfortable experimenting with Vimeo for…

• Creating high quality video content
• Embedding and sharing videos on other sites and email
• And tracking that video’s performance

See here for more on how marketers have used Vimeo in practice.

🗣️ Disclaimer: I am not implying Vimeo is the next TikTok, Facebook, or YouTube. 🗣️ I'm just saying the platform has followed the lead of countless other digital platforms (most recently TikTok with its self-serve ad platform) and made itself much easier and more compelling for marketers to use.

Bottom line: Vimeo’s growing community of more than 200 million users just became that much easier—and let’s face it, more convenient—to reach. And more broadly, Cisco predicts that online videos will make up more than 82% of all consumer internet traffic by 2022.